>>96727439
There is a concept in business called the BCG Matrix. Mtg is a cash cow, a low growth, high marketshare IP
Depending on who you ask, it is possible to re-invigorate a cash cow to become a rising star again however it is generally considered risky. They are reinventing mtg, and may lose market share in the process.
Known issues
>Poor return on investment
>Wasted resources
>Cash trap
>Limited growth opportunity
>Misreading market dynamics
>Ignoring a product portfolio's synergy
>Complacency and internal assumptions
>Damage to the core business
>Innovation for innovation's sake