>>719153249
In an attention economy the rich get richer, the poor stay poor.
It starts with a good number of wishlists, there are well documented thresholds which control how much Steam promotes your game. If a game is successful, it is more likely to be talked about and shared and become more successful entirely organically. A hidden gem is much more likely to stay that way because it takes exponentially more effort to introduce it into the broader zeitgeist.