>>40948737
Sadly, it works.
Pringles got a lot of attention for the logo change, people that used to eat it remembered they existed and bought them again, the things you don't buy fade into the background and you don't even see them anymore when you go shopping, when they change, they pop back up into your existence.
All of this increases sales.
And the worse the new logo, the bigger the backlash, the higher the attention, it's like free advertisement because instead of buying it you let people say "how much your new logo sucks!"
Companies see these graph and follow suit.