>>150025508
>>150029615
Interestingly enough, Sparky was never really personally interested in merchandising, so heavily valued his craftsmanship over the strip that merchandising matters was simply little of his business.
For the first 10 years of the strip, the syndicate didn't actively seek out licensing opportunities, it was oriented around the syndicate being approached with Ford ads and such. In a sense, Peanuts ran longer than Calvin and Hobbes without actively pursuing licensing, it took until 1962 with Determined Productions ("Happiness is a Warm Puppy") actively creating opportunities. It was really until 1974 Sparky started to reign in licensing madness thru various mechanisms.