>氷点下の新体験
>A new experience below freezing
This phrase is commonly used in Japan on specialty vending machines that serve ice-cold beverages—specifically, drinks that are cooled to below 0°C (32°F) without freezing solid. These vending machines are designed to deliver an ultra-cold, refreshing drink, often for soda brands like Coca-Cola or Pepsi.
When you open the bottle or shake it slightly, instant ice crystals may form inside—giving you a "slushy" or frosty texture.