why do guys with a long beard make it their whole identity?

>Im the crazy bearded gamer! Im manl;y and wacky!
>Im the crazy bearded lawn mower guy, Heres my business the bearded mower
>I'm the bearded donut guy. Would you like a loco beard cake donut infused with beard hair?
>I have a giant beard and I sell beer, catch me 'tendin down at the Bearded Barley Gastropub