Steering wheel airbag covers have gone downhill for a decade.
Picrel, this is a $50k mercedes with a little fischer-price plastic cover.
I think they all get them from the same few 3rd party suppliers or something and since it's a "dangerous" part of the car they do the bare minimum because designing and certifying something bespoke would be too expensive?
The rings on that Audi aren't real rings anymore because (again, just a speculative guess) of safety in case someone smacks intro the wheel or something similar. Maybe there are little laws about this that most aren't privy to.