Do you like playing MMOs that have PvP but also enjoy making your character feel immersive, like using weaker armor or not wearing a helmet because it looks better, or using weaker weapons that do cool stuff like status effects etc?
Unfortunately I think this only works on small/indie MMOs, because they don't attract the super competitive PvPers who want to win at all costs and dominate the game, and also with the game being small the exploiters can be dealt with much quicker.

Pic unrelated, I just like this dude from Blade 2