>>461761
exactly. it doesn't communicate hypercar.
because the manufacturers of those have a different historical background than the fashion industry does.
bugatti is 100 years old. they were engineers who built early motors and shit. they even made trains. and they wisely kept this tradition and identity in their logo, instead of shifting to trends.

we like the design language because it communicates history, craft and robustness, maybe with a flavour of quirky uniqueness mixed in.
not corporate design bs from globalized marketing hyperconsumption era...