Thread 461664

hi everyone, this is my first post in here, so i am making a fictional car brand for my game, something more like gta, and i made this logo for a bugatti-inspired car brand called "ZENVETTI", a high end luxurious supercars, please tell me everything i can do to make it better, criticize it brutally so i can improve it and actually work as a freelance and to support my project

>>461664 (OP)
get rid of everything except the text.
if you love the green shape, then at least align the inner elements by pushing them up a bit. the bottom emblem shouldn't be closer to the border than the text...

>>461664 (OP)
Biggest issue is that the text spacing is *way* too crowded and that makes it look amateurish and the exact opposite of a luxury brand. Get that part right before anything else, lose all the drop shadows that have little impact on such a dark green background, and work from there to develop it into a badge leaving lots of room that says " I don't have to be stingy and cram everything together, I'm a luxury brand and can do whatever I want".

Picrel isn't perfect or the same typeface but it's far more like how luxury car brands are expected to look than what you've done.

>>461667
Again, not saying this is perfect- the logo part is too big but I'm on my phone and its too much ( free) work to fix- but compare the two and ask yourself which would be more likely to be seen on a classic car at the level of a Bugatti...

the squished hexagon shape doesn't really say "badge" or luxury. The logo lettering could be different but the original typeface looks like something off a college sweatshirt and the V and Z's all being flush at the bottom clunks it up.

>>461667
>>461668
haha it is funny how the arguments make sense and yet the suggested images kind of suck ass.
personally I think OPs original looks much more interesting, luxurious and even realistic.

>>461669
OK, but you have no arguments to back up *any* of your opinions, let alone visual examples that don't "kind of suck ass", a complaint that only an unserious person with nothing to offer would make.

Put another way, anyone with opinions worth listening to about graphic design would never say something like that as if it actually meant anything, they'd have more self respect and better communication skills.

OP's design is fine if you just need a placeholder or as a spitball idea to build from, but when you are trying to emulate a certain marketing style or level of sophistication, or a historical era and do it from scratch, you have to actually know that shit and apply it or you are just flailing, and theres also legal considerations when you do what the OP is talking about with something suggestive of or based on an existing brand. You have to be smart.

That goes for being a critic too; at least try to sound smart.

>>461673
Even modern brands that enter that market space pay homage to the tradition of legendary Marques having badges, often with heraldic and ancestral elements like monograms, like the Bugatti one.

The shape in OPs original looks more like a dog license and for a game element he'd do better to make up a first name and do what Ettore Bugatti did in 1909, to make a more realistic fake monogram.

>>461671
>>461674
Not OP or the other anons, I kept trying to think of something to say but felt like I was at a loss of what I wanted to actually say, particularly in relation to real luxury auto brand logos, but you hit the nail on the head.

I particularly agree with referring to the actual historical period and trends of the time that the element he's basing his video game brand on comes from; of course, looking at Bugatti's actual logo, I wouldn't say it's quite especially out there or particularly flashy by standards like >>461668 (although at the end of the day a diamond-shaped badge that looks like it was made by a luxury 2020s Saudi company for a video game-universe sports vehicle company could still make sense in its own right). Maybe some more simplified patterns imbued with the logo in the likeness of the Bugatti circular outline pattern and a few cues from the logos you posted combined with that could give OP's logo a little more of an identity and relation. From a quick search;

>What is the significance of these red dots around the logo’s border? This question has faced a lot of speculation, with many people suggesting they represent safety wires, which were in early Bugatti models, appearing in lace patterns.
>Others say the dots represent gems, indicating the love that Ettore had for his vehicles, which were “fine jewels” to him.

Maybe OP could find out a quick little fun way to represent the same kind of thing in his own unique manner with the logo.

>>461671
kek for someone telling others how to be a "designer worth listening to" you are pretty emotionally attached to your ugly green 4chan redesign...

>don't listen to my opinion if you don't want to? I am not claiming to be anything, my hysterical friend. I definitely don't need you or OP to trust my judgement. lol

I still don't see where your drafts meet any of the (obvious) criteria you proposed? it doesn' say luxury, nor car, nor tradition, nor engineering, nor love for craft and metal and power. it is just the benetton logo with amateurishly superimposed letter emblem.
OP version would *unquestionably* make a much cooler hood ornament than your frog green eye sore lmao

to be honest, i was trying to replicate that same vibe and thing that bugatti did successfully, in other words, creating it to be unique, and a bit imaginative, i used green, unlike red and blue to make it more uniqueness, but i hate overthinking about the logo, cuz i was making this for like, i don't know but maybe months

>>461682
lmao you effing moron!
>please tell me everything i can do to make it better, criticize it brutally so i can improve it and actually work as a freelance and to support my project

i tried redoing it like anon said, to make it more of diamond like logo/emblem, how does it look ? (btw, for the record, the ZV monogram is based on Bugatti's EB, it's basically two Z facing the opposite of each other, and a V interlocks them, the same way like EB

>>461688
worse
>what do you think yourself? you like it better?

why is it worse ? or did the original one have more depth than this one ?

>>461690
>what do you think yourself? you like it better?

to be honest, im not looking for something i see "is cool", im trying to make it look accurate.

>>461694
das okay!
if you lack interest then so do I

>>461688
Letter spacing is definitely far better, but now the name is too big for the badge shape and looks crowded where those two elements are closest. That kind of crowding is a very, very common mistake because it's counterintuitive to the idea that bigger has to be better, more readable, more impressive, etc. In fact, a well balanced composition is most effective both for practical matters like readability and reproduction, and also for aesthetics. There might be situations where a less refined or even amateur DIY "quickie" graphic design and layout would be appropriate, but this job isn't one of them if you want it to look realistic.

For that reason I'd still rethink the (also too big/ crowded here) monogram since it doesn't follow the rules of how and why monograms are created but just apes the backwards letter thing Bugatti did. The brilliance of his is that even with the letter backwards you still get that it's his initials, there's really no reason why someone named "Zenvetti" would choose the V as part of a monogram.

Otherwise it's better in that it shows more design thought and that you are willing to try different stuff, which is really how to get results. Still don't like the black outline, it doesn't really add anything visually and in the real world you'd be paying extra to print it....a thin white border line slightly inside the outside dimensions of the badge shape like picrel would be better, just give the other elements plenty of room to breathe.

>>461694
One other thing in the interests of accuracy is that when it comes to these kinds of companies and their brand IDs, especially in competition contexts color has always been shorthand for the country fielding the car...and that shade of green screams "British" while Italian racing color is red.

https://en.m.wikipedia.org/wiki/List_of_international_auto_racing_colours

>>461696
actually, i tried doing what you told me, it now looks much better and much luxurious, thanks, btw, about the ZV monogram, i actually didn't give it much of a thought, because i tried a lot of experiments of letters from inside the name, and i couldn't, so i ended up with this one

>>461706
I agree that it looks better, definitely mote like an older established logo and typesetting than the original.

For the monogram if you repositioned the V lower so it went past the line formed by the bottims of the Zs it would allow it to fit better in its spot in the diamond shaped badge, and would be more readable as a monogram and look less abstract...also if you are doing two zs with one reversed consider swapping which goes where in the design.

Either way if you make the V point stick out that element will have seven points more or less evenly spaced around it which gives a radial symmetry that the original lacks with the flat base.

Just play around with ideas, dont be afraid to try extremes and make variations and compare them yourself like another artist gave them to you to pick from. If you like something or don't, take time to figure out why and how to articulate that and the process will make you better as both an artist and a client.

>>461715

okay, here is two concepts of those you suggested, i don't know what's better, i feel like the bottom one feels like a gem better than the one at the top idk

wait no, i guess it's the top, idk

>>461698

>One other thing in the interests of accuracy is that when it comes to these kinds of companies and their brand IDs, especially in competition contexts color has always been shorthand for the country fielding the car...and that shade of green screams "British" while Italian racing color is red.

well in that case, i don't know why i even choose green, mostly because i wanted to change from red to green, basically trying to change from typical colors, but i think i should avoid "trying to make it special" and to make it actually look accurate

>>461664 (OP)
The logo looks like a snail or crab with its eyes up, mixed with a beaker.
If you didn't tell me what the company was I'd think it's something related to chemistry. Perhaps something based on researching snails.

>>461719
The second logo looks like a mosquito.
>zenvetti spray per insetti

>>461664 (OP)
Italian here.
Zenvetti sounds pretty weird to me. Particularly that "nv". Makes it sound like someone tried to italianize a non-italian word.
You can use this site to see how many families have a particular last name, if you care about it being real or not (if you're not a native speaker I guess it's your only way to tell if it at least sounds real).
https://www.cognomix.it/conta-cognome-quante-persone-in-italia.php
Zenvetti returns zero matches, but Bugatti returns 586.

>>461664 (OP)
I think the Z and V are a bad combination for a monogram.
Maybe you can slightly overlap the Zs to create an implied V with the diagonal parts.
But I think having a monogram at all is kind of overplayed and cliche now. I'd rather come up with some other type of logo based on the history and background of the company and its founders. A common theme is something related to the life and activities of European old-money and noble families. Maybe you could try something related to boats, like some sails or something.

The elongated hexagon background makes me think too much of Lamborghini, and the diamond has been WAY overused in the "low-quality luxury for new money retards trying to flex without substance" space.
It's the quintessential cargo cult luxury imaging that poor and new money people imagine wealth as, but is very rarely something an actual wealth-oriented brand would use.

I'd go for more timeless and "universal" shapes that don't come with too much baggage like the above. Maybe some type of octagon, or a rhombus, or an elongated hexagon the other way (rotated 90 degrees, with vertical sides to the left and right like a rhombus with the external corners chopped off). The shield/badge is also a safe choice (but also kinda cliche imo)

>>461726
to be honest, you're right, i couldn't find a good name that spells or feel like a high-end car like bugatti, i know it's aboust historical shi, but tried to make it at least relevant (btw, i don't know italian families surnames)

>>461727

you can say that this one is kinda concept, cuz even though im not very sure about the name, the monogram is meant to be something that is placed in some places, notice how bugatti uses the EB in steering wheels, and the back of the car, the ZV is the same thing, i mean that's the idea since it's based on bugatti, and you're right, i felt that the diamond shape is too overused

>>461731
If it's all made up you have no restrictions or requirements, so you can start with an aesthetic monogram and make up a name to match that.

>>461732
I get its utility, but lots of brands have logos that aren't monograms tgat they use the way you described.
Mercedes has the three-pointed star, Ferrari has the horse, etc.

>>461727
This is a good post because it's exactly the kind of thing you'd encounter in a development meeting or client pitch, where actual considerations are expressed and allow insight into the kinds of reactions and inferences people might have to a design, that the designers may not see at first.

FWIW my response were this a real meeting of that kind is that while the points about things being "cliched" and "overplayed" would be something to be very concerned about in a generalized logo, but where the idea is to emulate and bring to mind an existing design form and vocabulary, those can be extremely beneficial features- and especially in a space given to lots of tradition, that also harkens to a time when those elements were not cliches yet. It requires balance but the fact that you see a logo intended to represent a fictional supercar and think "Lamborghini" is not a terrible thing.

>the diamond has been WAY overused in the "low-quality luxury for new money retards trying to flex without substance" space.

I only used the term "diamond" to differentiate the elongated *pentagon* shape from the OPs original, but since you bring it up the fact that it might elicit that response is another case where it might not be nearly as bad as you make it sound- ESPECIALLY since "new money retards trying to flex without substance" is a HUGE part of the supercar target market demographic. It may offend *your* sensibilities but you (and smart old money people) aren't the ones who *have* to have these things to be cool or get over your midlife crisis.

The other shapes you suggest are worth considering, but in this case many of them have the "baggage" of being associated with less than high performance cars...the shield/badge thing has connotations that depend a lot on context and some car companies use them to push a safe/secure vibe (the way an insurance company might also do) while race cars use them more as a representation of elite warrior spirit and doing battle.
1/2

>>461733

i mean that's the problem, since it has no restrictions or requirements, it gives me endless options that are too overwhelming, i've been remaking and doing this logo for....idk maybe months, along the other made-up car brands based on real life, but look, to be honest, im mostly inspired that thing from gta car brands, like i've been looking at bugatti, and truffade (gta's version of bugatti) you know what im sayin ?

>>461735
To be clear, the "diamond" shape was really just a simplified shield, with proportions tweaked to avoid being too similar to the shields and other symbols used in this space or that suggest other lower performance marques outside it (pic related).

One interesting thing from a design psychology standpoint is that while upwards pointing triangle shapes tend to convey stability and immovability (think mountains, buttresses, etc.) anything with a triangular-ish shape with the point down can imply the opposite- like a top, it connotes dynamic balance and the ability to shift and move in an instant. Clearly a fast nimble car is more likely to benefit from the latter inference among the kinds of people who want to own one, who can probably be safely expected to ignore any connotations that don't feed their desire to have the cool car.

As for the name I just thought it was a funny grab at something vaguely Italian sounding but was obviously not, and aware of that fact- maybe a play on Vanzetti.
I also assumed that that might have at least subconsciously played into the monogram letter choice since "Van-" is a common prefix to surnames in some languages,ie Van Halen, Van de Camp, etc.It's obviously not Italian but that's part of the gag, or could be. It seemed like a fun way of making the point that it's an exotic brand, kind of goofy but in keeping with the fun of game play.

Again, not saying other interpretations are wrong, it's just another one to consider and in the end you have to take some bad with the good and put yourself in other people's shoes- other people who are often nothing like you and don't think like you. Even if you despise them you have to cater to what attracts them.

>>461736
It's overwhelming in part because you aren't familiar with the design process and have convinced yourself that the options are "endless" when they really aren't if you want to achieve your goal; there are lots of things that the marques you want to emulate have in common and are almost expected. It's a bit tricky to navigate between straight up aping something real and subtly suggesting that yours *could* be real too and belongs in that space, but it's really a matter of degrees within a fairly narrow set of guidelines.

Whether something is real or not it takes time to do a good job for most jobs of this type, and the extra time you are spending is mostly because you haven't developed the ability to quickly draft and assess rough ideas and get to something that just needs refinement the way seasoned designers do.

You seem open to suggestions and willing to put in the work and that's a huge part of the job, along with just thinking about what you are doing- it may seem like overthinking but again, there's a lot more thought that goes into this stuff than most people ever consider. Learn to avoid second guessing yourself unless you can really see and articulate a problem, and seek outside opinions that make cogent points.

>>461738

>It's overwhelming in part because you aren't familiar with the design process.

actually, you're right, it's kinda my first logo with using real design fundementals, and i find it extremely hard, maybe it's the first one, im still new to the field of graphic design, and i knew that graphic design is not about something that looks cool, it's about something that looks accurate.

>>461737

>To be clear, the "diamond" shape was really just a simplified shield.

that's new to me, but i know that some brands like porsche, lamborghini, and koenigsegg uses shields, i was actually doing something like that, but i think i didn't explain it correctly, the thing is that im inspiring also logo elements, for example:
a car brand based on lamborghini = shield elements.
a car brand based on bugatti = uses some bugatti elements, like the Monogram, or the shape (bugatti uses an oval, but truffade which is based on bugatti, uses a extended hexagon with TF monogram as Bugatti's EB)
and so on, like ill be honest, if you see truffade, you'll see that it doesn't give exactly the vibe of bugatti's counterpart, but it feels something, and when i choose green.

like, bugatti doesn't feel like it's about showing off like lamborghini, and at the same time, it doesn't give that british sophistication, bugatti gives some kind of "if you know you know" kind of vibe, as the logo itself talks about it's achievements as the fastest car in the world, the Chiron

>>461746
What I meant was that when I created the example with the 5 sided shape first shown in >>461668 and later called it a "diamond" shape it was just to differentiate it from your original, and that it wasn't chosen by me specifically to make people think of jewels and luxury, but instead was a variation on the badge/ shield idea common to sports car branding...just stylized to not be copying it exactly.

In any case, I highly recommend that you do some searches for various supercar brand names + logo history just so you can see how some of them evolved, and also to see how general stylistic trends of the different eras affected designs...keeping in mind too that those trends are also affected by location; the European ones are definitely influenced a lot by heraldry.

like, look at this logo, it's bugatti counterpart in gta, called truffade, im kinda doing something like this, a bugatti counterpart for a fictional car brand.

god, are you dunning-kruger knobheads really ignorant to the fact that you are making things worse instead of better?
you really think that the generic retail-"luxury" logo says "racing" and "elite car manufacturing" more than the very first original?!?!

>you learned how to use industry words, but have no design talent whatsoever lol sorry

>>461754

well thanks, but i actually feel like something is missing, that's why im missing up more, but i don't know what is it, i mean, i know that everything in a logo matters, even the smallest details, but how can i get taht design talent ?

>>461757
bro I asked you before and I will ask you again.
>do you like the changes you apply?
>why?
>why not?
the activity required to answer the question is exactly what makes you better at design

>>461754
This is a good post because it's exactly the kind of thing you'd encounter in a development meeting or client pitch, where there's always at least one moron who has nothing of value to offer but thinks that being aggressively contrarian and dismissive will somehow convince people he's smart and that everyone should just trust him that he knows better.
It may be the client, or it may be some jackball on the creative team trying to claw his way up the ladder with bullshit tactics, maybe even the abusive boss...
the one thing they all have in common is that they never offer any ACTUAL alternatives or reasoned objections to whats on the table, because they can't.

In fact they are afraid to because any attempt will open them up to scrutiny and prove that they have no idea what they are talking about. They also know that their own BS tactics can be used against them if people just want to be lazy minded contrarians.

tl;dr: your "thoughts" suck ass

>>461758

Yes, because it actually feels premium, and since it kinda looks like a diamond shape, the monogram and it's thin lines give some kind of diamond lines, or those hard edges idk what they are called, but now it feels to be a luxury jewel store logo more than a high-end hypercar brand based on bugatti.

you know what ? ill try something guys, ill be back after a while

>>461760
you being pissed and attached sadly doesnt make the ugly diamond shape or frog-green color any better hah

>no reasoned objections
I think pointing out how your logo looks like a cheap version of 'united colors of benetton' and not the least like luxurious cars is pretty reasoned?
do you need me to sugar glaze it for you, hun?

>meetings and bosses
lol when interacting with customers we are nice because it is part of the package they are paying for. the situation here is obviously a very different one.
>poor drama queen dislikes Anonymous telling them frankly that they aren't as good as they think you are?
go do corporate jobs if that is what you enjoy doing topkek

my thoughts might suck ass, but clearly so does your visual taste and design skill

>>461761
exactly. it doesn't communicate hypercar.
because the manufacturers of those have a different historical background than the fashion industry does.
bugatti is 100 years old. they were engineers who built early motors and shit. they even made trains. and they wisely kept this tradition and identity in their logo, instead of shifting to trends.

we like the design language because it communicates history, craft and robustness, maybe with a flavour of quirky uniqueness mixed in.
not corporate design bs from globalized marketing hyperconsumption era...

>>461765
>I think pointing out how your logo looks like a cheap version of 'united colors of benetton' and not the least like luxurious cars is pretty reasoned?

Except it looks nothing like that corporate ID so it's not reasoned at all, and all you offer is insults and a snide attitude, never any actual design alternatives.
You won't offer any because your only "skill" is being a bloviating contrarian.

>>461766
>the manufacturers of those have a different historical background than the fashion industry does.

>>461766
>hur dur, fashion brands and hypercars don't go together!

JFC you are retarded

>>461771
>>461773
>>461774
lol wtf so you are saying that *to you* brand advertisement deals and sponsorships in fornula one racing are the necessary argument to claim hypercar manufacturers using the same design language in their own logos?! hahahahaha

>explains a lot, honestly

>>461775
LOFL so what you are saying is that you think nobody will realize that nothing in >>461774 has *anything* to do with formula 1 but rarher contains four different examples of fashion brands and hypercar brands working hand in hand on visual marketing efforts to the point of putting their branding on each other's products, in direct contradiction to your claims that they are in thoroughly separate spaces with different histories and have nothing in common...?

>>461777
no, actually I just dont think that 21st century collabs (or Levis selling McLaren patch pants to fanboys) to be negating my original statement of the general hypercar industry being special in history and logo design language, my brother. ¯\_(ツ)_/¯

>>461781
LOL, I love how you pretend that the Levi's/ McLaren thing is just something Levi's did in a whim and isn't a mutually conceived marketing program that SPECIFICALLY trades on and showcases the similarities of brand histories and target markets that make these kinds of collaborations so popular.

Also, there was no "hypercar industry" when many of these brands and their corporate ID were created, you mong.

>>461781
The similarities are so strong and well established that business/ marketing pros study and write articles about the shared marketing goals and strategies of hypercar builders and luxury clothing/ accessories brands that in many cases use IDENTICAL elements like monograms and heraldry as part of their corporate ID/ branding, and always have.

You literally couldn't have picked a worse industry/ marketing style to claim as being totally different than luxury high performance cars and high end designer fashion.

>>461781
>special logo design language

Yeah, there's just no similarity whatsoever...

>>461787
broski, I think the drafts I shat out show more understanding of this than the ones you provided. also you didn't make em go heraldry.
you made em go cheap looking pseudo-luxury brand. :^)

>>461754
>you really think that the generic retail-"luxury" logo says "racing" and "elite car manufacturing" more than the very first original?!?!

>>461761
>but now it feels to be a luxury jewel store logo more than a high-end hypercar brand based on bugatti.

you seem to not understand that your "client" doesn't want to do collabs with louis vuitton, but wants a caricature toy logo for a game that screams HYPERCAR LIKE BUGATTI.
as said before. you know industry jargon, but your design talent I have yet to witness

>puma?!

>>461725
>>461797
other people have been pointing it out as well...

>>461797
>>puma?!

Yes, fucking ignoramus who cant even follow a thread.

>Men’s Puma Ferrari shoes are the result of a collaboration between the Maranello company and the legendary sports clothing brand, in which iconic styles are revisited and innovative new looks introduced.
>...With sleek lines inspired by the racetrack and a meticulous design, the Puma Ferrari shoes pay homage to the passion and innovation that have always distinguished the Italian car manufacturer.

https://store.ferrari.com/en-us/men/scuderia-ferrari/puma-shoes/

>>461797
None of those logos bears even the remotest resemblance to the OPs original squished hexagon shape or the Truffade one he got the shape from.

Picrel on the other hand is very similar to the pentagon shaped badge that has you frothing so hard about fashion brands, and the builder's innovations in aerodynamics essentially created the template for every GT style car that came after them, including hypercars.

>>461797
>your design talent I have yet to witness

How the fuck would you even know?

(Pic related)

>>461802
why is the hexagon important to you? lol

>>461803
I know, right?! ridiculous, and still better than
>>461667
>>461668
>>461719
that was the whole point...

>>461804
>luxury brands and jewelry stores are the wrong thing to associate with hypercars!!! They just DONT GO TOGETHER, OK?!!!

"High performance. Daring style. Proprietary advanced technologies. These are the hallmarks of Richard Mille timepieces – sophisticated, handcrafted horological complications defined by perfection and luxury. It is a level of obsession that makes Richard Mille a perfect partner for McLaren – with each brand sharing a philosophy that pursues innovation in design and precision in engineering. Our long-term partnership remains alive with the same passion and dedication that shaped the first McLaren x Richard Mille collaboration – as we continue to push the boundaries of exceptional customer experiences together.

>>461805
hahahahaha what does an incredibly ugly watch collab change about your provided logos sucking ass????

I am (almost) sorry that I triggered some PTSD in you (which you seem to be blaming your narcissistic boss for?). but my *only* message as anon on the weaving forum is that your "help" didn't lead anywhere and that whenever you contributed actual designs, it was a major downgrade.
your jargon and pages of text made you seem like an authority to OP. but actually you are just repeating verbiage to feel good about yourself.

you want to believe that sticking to some not-even-that-consistent "rules" will mechanistically lead to good designs, as that would allow you to claim other peoples knowledge as your own genius.
>but that is not how it works.
30+% of the actual hypercar logos I gave earlier are ridiculous. and it is exactly that what makes them interesting.

>you changing hexagon to pentagon is fine, but me elongating hexagon is not.
you are being hysterical. calm down and come back to the point of all of this: op wants a hypercar logo for a game and everything you contributed sucked ass.
give it another try and make something usable instead of masturbating for pages.

>I questioned puma because it only shares the motif of a big jumping cat. you really think it looks comparable to jaguar?! lol

>>461805
>Hypercar makers and jewelers just don't have any shared history when it comes to marketing and related design, m'kay?!

>>461806
>says "racing" and "elite car manufacturing"

>>461808
ridiculous, yet a better deviation from OPs original than
>>461668

but whatever. we are spinning in circles.
Ill be waiting for your next draft.
catch you then

>>461809
No, you are being exposed for the hapless know nothing fool you are. Over and over and over again.

>your "client" doesn't want to do collabs with louis vuitton

So your cintention is that considering how hyoercar brands approach marketing is a bad idea if you wish to create an imaginary car brand logo that would be part of their ....marketing approach?

OK, zoomer.


>Our years of experience and knowledge was gained in-house in automotive companies – including working at Board level at Aston Martin – as well as decades working in motorsport in F1, Le Mans and GT racing, forging a unique technology and brand communications strategic approach that crosses over between success in top level racing and the supercar and hypercar market.

>We have developed partnerships between countless automotive lifestyle product brands and car companies and events, including clothing, luggage, gloves, jewellery and accessory companies, and have helped them build their brands and deliver hundreds of pieces of key opinion leader coverage in the major global media.

>...We know that the top end of the automotive market is as akin to the art market, wine and other luxury goods and is where lifestyle media in all its genres, global news media, financial, business and investment, are as important as the specialist car media to success for our brand.

https://influenceassociates.com/sector/super-cars-and-hyper-cars-pr-agency/

>>461810
>>461811
and which logo in your opinion matches that history and visuals best so far?

>>461664 (OP)
>>461668
>>461754
>>461765
>>461775

hrmmmm

>>461810
>ok zoomer
absolutely seething topkek

>>461823
moar

you slowly startin' to think my poor design choices to be cool as hell already?
>>461754
>>461765
>>461775
>>461823
>>461824
>>461825

>>461664 (OP)
alright.
so, what can we learn from all of this for your logo?

your original draft is (almost) fine already. the shape is better than in the truffade counterpart and I also like the font and kerning actually better.
yet it is clear that you made the mistake of focusing more on the amateurishly done, blue vidya version than the (actually good) original bugatti logo. this made you inherit a few (big-ish) problems:

>the emblem and the text are on the same level in visual hierarchy. bugatti has them in different sizes and refrained from emphasizing the letter-emblem with a shadow.
>also the original EB stands for 'Ettore Bugatti', so I am unsure why you guys decided to fuck around with ZVZ bullshit...
>lastly what makes it look so plain are the unnecessarily big empty spaces. bugatti has a larger text in comparison to the oval shape and also the small dots as non-distracting filler details. in my first draft I simply reduced the shape size to a minimum. in my last draft I only decreased it a little bit, but also added the simple bg pattern.
>>461754
>>461826

there are (obviously) infinitely many other options to take in the form of *completely different* logos. but those suggested tweaks should be enough to get something perfectly viable and just be done with... it is just a game logo...

don't forget to once in a while ask yourself "do I honestly like what I made" and never value principles more than your honest taste. or otherwise you end up a bitter boomer, who crawls the entire web for unrelated screenshots in order to misrepresent an opponent during an online discussion.

>>461832
>you end up a bitter boomer, who crawls the entire web for unrelated screenshots in order to misrepresent an opponent during an online discussion.

LOFL, now who's
>seething

I'd also suggest you learn WTF terms mean before embarrassing yourself, but clearly anyone whose "honest taste" leads them to present these-
>>461754 #
>>461826 #
-as anything of value is congenitally incapable of embarrassment.

>>461832
>never value principles more than your honest taste.

>>461832
>unnecessarily big empty spaces

>luxury
>tradition
>engineering
>love for craft and metal
>power

>>461835
>>461836
>>461837
>>461838
hah the hate
>take care of yourself, brother :*