>>96119794 (OP)
Times and tools of the trade change, man.
Maybe we're at the point where TTG art like that can make someone take a second glance and consider picking up the game or models based off art in such a style or utilizing such tools.

>>96119794 (OP)
Because you touched yourself as a kid.

I gotta say, I love the crazy architecture in the background, but the awkward proportions on the Chaos Marines just take me out of it too much. It would be nice to see more stuff in this more simple comic book style that's better put together, though.

Firelock doesn't do much of the splashy, 80s metal album cover stuff, but they are keeping the retro pen and ink art style alive, so there's that.

>>96119794 (OP)
Because the business is too big now to rely on high school metal heads wasting time doodling in math class.

>>96119794 (OP)
because trans jews live in your brain

>>96119794 (OP)
Chapter House lawsuit. If you have it in art or lore and never make a model, randos can eat your market share before you get to use it for anything.

>>96119794 (OP)
Looks AI.

>>96119794 (OP)

>>96119794 (OP)
>why doesn't time hold still and everything stop changing

It's not just games, you don't see magazine or book covers like this anymore.

>>96119794 (OP)
People learned how to do perspective and/or human proportions correctly. What are those fucking clown feet?

>>96119794 (OP)
Too hard for shit modern 'artists' to do on digital sketch pad

>>96121426
I think part of the issue is the artists get paid less than the materials to do something like this. You have to go digital just to save money.

"Why isn’t box art like this anymore?"

>>96119880
The only true answer /thread

(Was one of those teenagers, better times bros….better times)

>>96119794 (OP)
because the professional illustration industry collapsed decades ago and traditional art styles are a lost art. Only way to get art even approaching this these days is with AI.
Hope you like calarts and corporate memphis!

>>96119794 (OP)
In general, GW corporate has decided to cut back on art. There are a number of causes and I probably don't know them all.

One is that they want more art that shows saleable products. The reason for this is to sell products, of course, but also to crowd out cheaper brands of mini company making minis based on art with no equivalent miniature.

Another is that they're cheap. Good artists can command higher pay, and the suits don't like that, they don't believe people care about art enough to justify it.

Finally, GW does not like artist loyalty AT ALL. Celebrity artists have leverage over them in terms of negotiating pay, and they "steal" customers for other brands when they leave. Because of this, GW does not want artists signing their work and better artists do not want to be treated with the disrespect of having their name expunged from their craft.

>>96121374
No magazines no illustrations for the covers.

>>96121447
That one was drawn in like a day
The MM2 boxart goes hard as fuck though
The euro version with the chrome gun arm is sick too

>>96119794 (OP)
Corpos own major TTGs and this results in a distinct lack of soul.

Those old OP pieces look like they're just inserting the game figures in action scenes instead of depicting what the figures represent in the imagination. It's like literally drawing green army men fighting the vietcong.

>>96121585
No it wasn't "better times". You just believe that because those were your prime formative years where you could just focus on having fun and didn't have any real responsibilities. That's why everyone, regardless of what time period they come from, claim the era they happened to be teenagers in were "better times." And everyone always believes the world gets worse as they age because the simple truth is life just becomes less fun as we age.

>>96131374
A rare glimpse of wisdom out in the wild.

>>96121374
man what a head of hair on that fella.

>>96131329
Never understood what would possess anyone to carry some old bones and a raggedy ass old book into battle.

>>96119794 (OP)
there are probably 5 people alive out of the 350 million in muttland that could draw like this still and no one is hiring them at their costs

>>96119794 (OP)
Widespread shift to digital art, the old guard don't really do much anymore. Blanche doesn't even work at GW anymore.

>>96131396
Zoomers are in for a big surprise when they realize shit is actually getting worse and things were already pretty bad when they were kids.

>>96132101
It's just dialing the medieval fanaticism to the nth degree. Blanche actually addressed this saying he imagines Imperial battles are religious parades.

>>96132224
That's besides the point. Whenever someone makes a thread like this its a cheap way of associating nostalgia with whatever political point you're lazily making even if you're only doing it to troll and don't actually believe whatever you're saying.

>>96119794 (OP)
Because the budget artists that would do this back in the day just do porn commissions.

>>96119794 (OP)
Because it's expensive and takes time, which the shareholders don't like. Much better to commission a quick digital portrait of your factions main dude, because surely there is no difference between the two styles to the consumers.

>>96119794 (OP)
Because you hate it. It's that simple. You can pretend to like it because it's old but deep down you find it horrendous - and I'm not saying you're right for that, you just have poor taste - because it doesn't mesh with your stunted manchild complex about how seriously you are supposed to be able to take 40k. Muh proportions!!!!!!!!! The guns look silly! The colours are too loud! or some other nonsense. They're never going back to it because it would be screamed out of existence with unending hatred. You asked for blandhammer, blandhammer is spiritually hollow, and then the hollow was replaced by reddit tier takes on the lore and woke jargon and revisionism and all the rest of it.

>>96131374
Sure, that's why all the zoomers and alphas are obsessed with the 90s and listen to 2000s emo and pop bands then, right? Because they have already worked their way through the wealth of comparably excellent media that their own generations have to offer? Right.

>>96132580
I posted this before reading the other replies and I can't pretend I'm surprised but I'm still disappointed. Beyond parody.
>>96119880
>>96119988
>>96121396

>>96119794 (OP)
Talented artists got hired.

>>96119884
Nah, the trans jews are ones making the art, you just don't follow em.
>>96119794 (OP)
Also, read more games, you want art like that, you go look for stuff with art like that

>>96132101
>Never understood what would possess anyone to carry some old bones and a raggedy ass old book into battle.
"In war the moral is to the physical as three to one"

>>96121707
The art in the OP is in no way traditional, you stupid fuckbreath.

>>96121707
If you actually believe that, I am gonna assume you are blind and stupid. But then again, A.I. usage does make you retarded so makes sense.

>>96119794 (OP)
Warhammer was never the standard.

>>96132431
At first I thought you were baiting but now I'm starting to suspect you're just retarded. I think reddit may be more your speed anon.

>>96132088
From the thumbnail I feel it's mad max trump

>>96136443
>Immortan Don

>>96119812
I have yet to stop touching myself

>>96131374
>No it wasn't "better times".
Objectively they were
>economy was better
>house market was better
>better presidents
For any measure possible, those were better times.
No, this isn't about "old = better". Today is better than living in the medieval times or during world war 2, doesn't mean it's better than 10/20 years ago.

The idea that "things always get better with times is just as retarded as the idea that things never get better.
I the kids living during the great depression were having a worse time than the kids that lived during the previous generation.

We can objectively measure things anon, it's not about pity slogans like "it's just nostalgia".

Did we come to a conclusion

>>96121817
Holy shit someone gets it, I didn't have to essaypost this time.
It's like this all across every fucking industry, especially for the last bit.

There's 1 thing I think you needed to expand upon but it's really important
>they don't believe people care about art enough to justify it
This is true but misses important context:
Their TARGET AUDIENCE doesn't care about art enough to justify it. A lotta companies just keep expanding and trying to chase the lowest common denominator. As they expand into global markets that have more-retarded cultures run by tyrants who wear miltiary berets or polo shirts, they end up toning everything down.

>>96131329
My imagination of models and shit fighting is closer to OP image than your image.
But I also largely stopped watching movies that were made within the last 10-15 years with only rare exceptions, so maybe I've just not been as mindbroken as you.

>>96131374
>>96131396
Things are actually improving but mass culture is getting worse. As mass culture crumbles niche cultures are growing. People upset that things are overall getting worse are usually people who got too used to thinking that shoveling money into a shallow common-ground with others would net them big returns socially and leisurely, instead of the demands just increasing and the quality of what they do and the quality of people they meet through it getting worse.

>>96132568
In a public company the shareholders are most likely millions of peoples' retirement funds. People who don't care about games invest in a proxy company who grabs shareholder positions in every possible other company with the collective desire of Number Go Up

>>96119794 (OP)
Time.

ALWAYS remember the name of official GW artist Jon Sullivan
https://desuarchive.org/tg/thread/95397309/

>>96119884
>>96120165
>>96131374
>>96132673
Holy SHIT go the fuck back

>>96143635
>But I also largely stopped watching movies that were made within the last 10-15 years with only rare exceptions, so maybe I've just not been as mindbroken as you.
This is a complete non-sequitor that means nothing. That fucking BT image itself is more than 15 years old.

>>96131329
This shit would look so stupid in real motion