Thread 96176588

>new GW logo
>absolutely sucks

Ian Livingstone and Steve Jackson (UK) will be rolling in their graves

That's pretty fucking bleak and grim, even for 40k.

ngl, old logo was ugly.

>>96176663
Yeah they should work on their art.
But then, you should too.

>>96176696
Ugly, sure, but it had personality.
They had infinite directions they could have gone for making a new logo, and they went with one so stereotypically corporate and soulless that it almost seems like a deliberate joke.

>>96176588 (OP)
Don't they dot his because minimalism works well as scalable vector art?

>>96176588 (OP)
Will James get invited to the island now?

>>96176738
Rain of excuses.

>>96176737
>and they went with one so stereotypically corporate and soulless that it almost seems like a deliberate joke.
It's purely designed to appeal to investors. Consumer opinion is thus irrelevant.

>>96176831
> Investors give a fuck about the logo
Lmao.
They would throw money at a company with a return on investment like GW if the symbol was a cock penetrating a man's ass

>>96176867
>Lmao.
You'd have to be a pretty naive moron, or worse a summerfaggot, to think that investors don't have things that do and don't appeal to them, and to think that publicly traded companies don't appeal to it.

>>96176713
tippy bippy

>>96176588 (OP)
This has happened to every company. It’s the slow destruction of beauty, uniqueness, and soul. We live in a corporate hellscape and it will only get worse.

>>96176588 (OP)
Source?

>>96176588 (OP)
Looking forward to the soul deniers defending this one

>>96176588 (OP)
Why are gw consistently 5 years behind on every modern corporate trend?
Next year they'll update their website with a bunch of flat corporate art style humans playing warhammer

>>96176737
It's not even corporate, most corporations put atleast a little flair into a logo, this literally looks like the heading of some 13 year Olds book report done on Microsoft word

>>96176588 (OP)
Absolutely soulless

>>96176588 (OP)
Could be worse. Remember the UK government once spent millions rebranding our LITERALLY CENTURIES OLD postal service to "Consignia", only to change back a year later in shame because it was THAT bad a move.

Still stupid, but this is always a problem for everyone, there's always a dumb trend and some cunt high up always wants to chase it to "leave a mark" or "demonstrate value"

>>96176588 (OP)
You know, I can understand wanting to rebrand, wanting to get a new modern logo, and even making it more minimalistic, it's not the eighties anymore, logos all over have changed and the style that worked then doesn't translate well to digital media, as demonstrated by the image itself.

But what they've got on the right isn't a Logo. Awful, no notes; fuck off.

>>96176588 (OP)
when does the GW logo even show up these days most boxes just have the Warhammer Logo instead

>>96177755
Only place I could find that logo (because I refused to believe it was real so had to see for myself) was on their careers site, jobs.gamesworkshop.com or whatever

hasn't the logo being changed for ages? why are there like 4 threads about this today?

>>96177080
How can such soulless things become even MORE soulless?! This is some amazing black magic.

>>96176588 (OP)
It's subtle and understated. Also, Ian and Steve are still alive, they aren't dead.

>>96177857
Trans friendly company.

It perfectly suits the bland reality of how their games are purchased and played. They’ve just decided to stop lying to us about being creative, visionary, as aspirational in any way. Just blocks and plastics and neoprene mats now. That is the game.

>>96176588 (OP)
All that is solid melts into air, all that is holy is profaned, and man is at last compelled to face with sober senses his real conditions of life

>>96176588 (OP)
>>96177009
>>96178868
>imagine my shock that a UK company sucks, like everything else in that country
>meanwhile in glorious nippon

>>96177080
Credit where it's due, the Kia one is more visually interesting, even if the writing is kind of awkward.

>>96179106
Soul

>>96177725
Its almost as if the heritage of an organization matters

>>96179106
This is the American/international logo. Nintendo used to have fun with the Japanese Pocket Monster logos, but when Pokemon Go came over here they started slowly switching the yellow and blue one.
Don't know why I autistically felt compelled to bring this up because I do like the one you posted and certainly think it's soulful.

Ok but why should I give a fuck about a logo

>>96177080
This is strange, with everything being on the phones wouldn't you want your logo to be eye-catching, colorful and small?

>>96176588 (OP)
>have infinite directions to go with the logo
>instead of taking any of them, just write the company name in fucking Arial like it's the title slide of a school project powerpoint they've been putting off for weeks

>>96180300
The Japanese logo brutally mogs the gaijin audience logo, holy shit.

>>96176588 (OP)
That's like, hardly even a logo, it's just a company name written in an incredibly basic font
The most ridiculous part is that the graphic designer was probably paid a small fortune for this

>>96180564
big if true

>>96176831
>It's purely designed to appeal to investors.
Yes, soulless demons. You're proving his point while pretending you brought up something brilliant and never thought about before.

>>96180300
I don't think that's the Japanese Arceus logo
I think Japan still uses Japanese, but they shortened it from Pocket Monsters to Pokemon

>>96180300
>The one time they decided to use the English logo in Japan it was for the feudal weebland game
Genuinely what the fuck did they mean by this?

>>96178798
When i think of wargaming i think of subtle

>>96180300
Japanese logo screams moon runes at you. You got no idea what it remotely means other than it promises hyped up frantic fun. That's what I loved about going to Japan, everything screams at you, promising a good time, instead of subtle, soft, sophisticated corporate. It's almost like the one who screams the loudest and hardest gets the customer, just like dbz, and usually it's true, if they can scream that hard, a good time is all but guaranteed.

>>96176588 (OP)
Why did it go from ® to ™?

>>96181500
Yeah, walking through department stores hits different. Here it's very plain text signs and there it's a firework of incoherent nonsense assaulting you on every degree of your field of vision. And I enjoy minimalism, but sometimes I feel like giving my eyes the prison shower treatment.

just think of the money they will save on yellow ink

>>96178798
>bsky
kys tranny

>>96181678
It was part of the deal to avoid culpability for a certain fallen saint's actions.

>>96181741
Games Workshop is a trans ally, chud.

Not my wholesome chungus nostalgia childhood logo!

>muh investors
lolno, the retard cope in business around identical oversimplified logos is that it supposedly helps people identify and scale logos on mobile and that it's "le future proof" if it's black and white.

Of course in reality that doesn't make sense at all if you understand image scaling or mobile resolutions (or even just compare how the old logos and new ones look on a phone) but corpos are pathetic followers to a man and UX designers are all frauds trying to grift programmer's paychecks for doing nothing.

>>96177746
>it's not the eighties anymore
If you're trying to sell games from the eighties you shouldn't be trying to remind people of that.

>>96182043
I wish they'd sell a game from the 80's

>>96176588 (OP)
I don't even play 40k and this gives me rage. What the fuck.

>>96176588 (OP)
https://youtu.be/jAaxVuz0uKk?feature=shared

>>96181741
The OP picture is already a twitter screenshot, I don't see how it could be any worse.

>>96181769
Yeah because of Blackrock and Vanguard stonks

>>96176696
yeah

>>96176831
>It's purely designed to appeal to investors.
Investors are retarded so if your logo blows you can lose money

>>96176738
it's because it works well on phones, rendered at small sizes
it's also why companies nowadays often have less of a logo and more of a font
doesn't change that the new GW "logo" is maximum soulless slop

>>96182038
But they barely use the GW logo, all their shops and boxes are plastered with the Warhammer Logo, which isn't great, but it's at least a bit better than this new GW one

>>96177080
>kia
unreadable trashfire of a redesign

>vw
somehow both terrible and uninspired

>intel
>bt
mindless blandification

>toyota
why the fuck would you remove the name

>pfizer
>durex
neutral, a fairly straightforward modernization

>nissan
I actually like it
although their old logo rocks too

>>96176588 (OP)
That's literally not even a corporate logo anymore.
They've gone so minimalist that it's been reduced to just normal text. There's next to no difference (formatting aside, too lazy to do that) between that and GAMES WORKSHOP

>>96176588 (OP)
>Ian Livingstone and Steve Jackson (UK) will be rolling in their graves
they have their caskets hooked to centrifugal generators, they're counting on it!

>>96182794
Toyota has reached the point where the name is superfluous.

This is obviously less sovlful but I think if you're getting legitimately angry and watching youtube ragebait about a corporate logo change you probably need to step back and realise you're in a sick attention ecosystem.

>>96176588 (OP)
>Brits banned from the human internet
>GW decides to just cuck itself

Rekt lmao.

>>96183034
Next stage will consist of the text being replaced by an emoji.

First of all: fuck tran, women and Jews.

That being said, who the fuck cares anymore?

Just play 6th edition WFB and 3rd edition 40k, buy second hand/recasted middlehammer and Oldhammer models and be happy. There’s plenty of people playing it and no niggers.

This is not the first time GW has done this.

>>96183335
>ubisoft logo

SOVLLESS

>>96176588 (OP)
A good thing for society. Hints that you should not be wasting money on them.

>>96183582
>missing the point this badly
you will fit right in
welcome to the board

>>96183596
My point was that this is not the first time GW has made one of their logos into corpo slop, what was yours?

>>96183613
none of these logos are corpo slop

>>96176588 (OP)
>new GW logo
I hope you are ready for female space marines in 11th edition

>Century Gothic

Could they have at least chosen a better font?

>>96183582
I don't like the modern logo, but at least it's an actual logo. It also has a distinctive shape and font and clearly aims at evoking a particular vibe, even if it's a downgrade
The new GW "logo" on the other hand is literally just name of the company in basic font. It's not even a downgrade, it's deciding they don't want a distinctive logo anymore, which is absolutely retarded. Especially for a company that's supposed to deal in fantastical entertainment

>>96183935
maybe it's fake news? just writing the name in plain Futura is too lazy even for a corporation

>>96177080
If I didn't know what the Kia one was supposed to be I'd guess it was a random word in some Cyrillic language. And I'm not entirely convinced that it isn't, anybody here literate in vodka runes?

>>96182770
>it's because it works well on phones, rendered at small sizes
This is a massive cargo cult nonsense based on the old flat design fad taken to an extreme by tertiaries who don't get design or programming.

Their old design stick out way more because you can easily identify it, the place where small resolutions matter like phones don't use this retarded black text shit because you wouldn't be able to find the app at a glance.

As for scaling for phones all they need to do is make a symmetrical version of their already existing SVG. (their current one works fine for web and print)
Pic related is an example of how an unsymmetrical version would look on mobile. (should be 144x144 but this is 144x56)

I miss the old GW logo. Yes it's real.

>>96183948
>it's fucking real
Lord have mercy on us all.

>>96176588 (OP)
Both are ugly.

>>96183582
The 2nd edition one really was the best

>>96184084
would be better with the original store font but I guess the printer couldn't do it.

>>96184084
>>96185027

Actually seeing them next to each other they got the font right but went with lowercase G and W, maybe those were too complicated.

I really wonder what all these companies are going to do for the NEXT time they feel obliged to regularly update their logos and branding, when they've all finally simplified them to the point where there's not really anything left to take away. You know they're not going to just decide the current ones are perfect and to never ever be changed. Will they go in reverse just to have SOME room for change?

>>96185222
Design trends change over time, this weird fixation with minimalism will probably be replaced with something different as well sooner or later
At least I really fucking hope so

>>96185244
Return to tradition retro logo revival

>>96185222
>really wonder what all these companies are going to do for the NEXT time they feel obliged to regularly update their logos and branding
Change their branding again? Are you fucking retarded?

>>96176713
kek

>>96185382
based speed reader.

>>96185222
it's plausible, but more likely they'd just reuse an old logo they have the rights too, cheaper and would probably please the grogs. A New Logo would suggest a change in the aesthetics of various businesses at large.

>>96185244
>Design trends change over time
We're due a good design trend for once, we've gone straight from ukeleles and whistling to corporate art design to soulless minimal logos. It's been 10 years, we'd better get something halfway decent next.

>>96183582
2e>1e>3e>>>>>>>>>>nu 40k

2e is in the traditional late 80s table top game sovl style, instantly you know its either an RPG or war game.

1e looks like a heavy metal band logo, so there's a bit of confusion, but looks interesting on a box. Not sure if box is some limited edition CD thing or an actual game.

3e not sure if it's a war game or an older 90s vidya. Still promises fun.

Nu40k looks like a call of gears of war muh tactical shooter dlc. They're ripping off games ripping of GW in an endless incestual loop.

>>96177080
>>96182794
Toyota's is based. They're so ubiquitous you don't need to see their name, it's the exact opposite of the others removing everything BUT their name to keep it in people's brains

>>96186367
>ubiquitous
a weird way to spell "delusional"
a working brain will eject the meaning of their scribble as to not pollute memory

>Gaymes Workshop (of all companies) changes logo to soulless minimalist shit
>about a week after me noticing the first instance of corporate design fashion moving away from it
Typical GW lmao

>>96186367
>Toyota's is based. They're so ubiquitous you don't need to see their name, it's the exact opposite of the others removing everything BUT their name to keep it in people's brains

T. Corporate ghoul

>>96183538
This legitimately makes you seem like current edition playing false flagger

>>96176831
Consumer opinion is irrelevant because companies don't make money from consumers anymore. The bulk of the money a corporation makes comes from investors, not customers. That's why corporations bend over backwards to keep those investors happy.

Man, Chupa-Chups really lucked out with their logo. I bet there were some idiot suits who wanted to change it until someone reminded them their logo was designed by Salvador Dali of all people.

>>96176588 (OP)
Someone tot paid thousands for just typing "Games Workshop" in a standard Word font and calling it a logo.

You can pin-point the death of 40k to a single Youtube video

Pink capitalism.

Enjoy, retards.

>>96186367
Are you retarded, everyone is trying to get into the "three circles is a mickey mouse" territory. The objective is to get to the point where you will look at a blank wall and think about their brand.

>>96180967
It is, this is the back of the official art book, it shows both the international and the japanese logo.

>>96189695
You must be very, very young if you think 40k only started die when Bricky's video went viral with vtubers.

>>96181707
Minimalism is fine depending on context.
The logo should reflect what the product/company/service is about.
If you are shopping for office supplies, a minimalist logo like the new games workshop one is fine.
But if you are trying to sell toys about a futuristic sci-fi grimdark setting, the last thing you want is minimalism.

>>96185222
All companies are rushing to see who can make their logo just a simple letter in arial first.

>>96184736
This may be usefull in the future

>>96177725
In a UK government context this makes some sense when you view it more as a bribe and/or setting up a cushy consultancy job after the politician leaves office. See also: every single standards monitoring body

>>96189494
There was at least twenty hand drawn logos with innovation behind them that got shot down before they all agreed on taking the boring typeface logo.

GW is already shit because they went Woke

>>96190684
Your own picture shows they only own a little more than 10% stock combined. That's hardly a major influence.

>>96190700
>A principal shareholder is a person or entity that owns 10% or more of a company's voting shares. As a result, they can influence a company's direction by voting on who becomes CEO or sits on the board of directors. Not all principal shareholders are active in a company's management process. However, if a principal shareholder exerts influence, the actions should be in the best interest of the corporation and the other shareholders.

>>96177725
>>96179365
royal mail got sold off, rebranded and folded recently btw

>>96177080
Anons bringing up investor appeal are correct.
It's supposed to evoke the absolute confidence of brandlessness. No longer companies fighting for appeal, but pieces of invincible infrastructure equal to a reserve bank or government.

>>96190684
>because they went Woke
>cannot introduce a single cool female character

>>96190787
when did "woke" ever mean cool characters

>>96190805
Pretty sure when anti-woke cultural warriors failed to make something o0n their own

>>96190820
Neither did the woke ones. Both are cancer, but the anti-woke crowd didn't destroy shit. Yet.

>>96190845
>Neither did the woke ones.
According to /pol/tourists BT went woke (since the start, lol) yet had much more interesting characters than 40k

>>96190853
Wtf is BT

>>96190871
Black Templars. How it's not 40k, I don't know.

>>96190876
I thought he was talking about battletech

>>96190884
What's that?

>>96190900
a macross knockoff

>>96190853
I don't care for this shit, I just want both to stay away from my favorite franchises, but the woke just cannot help themselves and need to push their agenda on everything. At least the big anti woke heads are grifters at worst.

>>96190923
Everything you like was created by woke? Oh dear.

>>96176588 (OP)
Extremely based. I wish companies like these would make even more soulless material so paypiggies can be dehumanized even more.

>>96176588 (OP)
Sorry but that old logo looks like shit. It's almost unreadable.

>>96185826
For me it's the 1971.

>>96176588 (OP)
A logo should not only be legible but distinct and recognizable at a distance. The new logo is a failure of basic logo design. It's also completely divorced from their other new logo, for their biggest franchise.

>>96191081
also the word "warhammer" is still off-centre and they never ever fixed it despite everyone telling them about it on day 1.

God damn, is there nothing you guys won't bitch about? It's a font, who gives a shit?

>>96194035
It's the WRONG FONT and GW is PERSONALLY coming to MY house to DESTROY my ARMY because of IT!

>>96176738
I work in printing, GW already has their logo in a vector format and it is trivial to find.

https://en.wikipedia.org/wiki/File:Games_Workshop_logo.svg

>>96176588 (OP)
>GW use their logo so sparsely these days that it took about a year for anyone to notice the change

>>96186367
It's their tiny japanese pecker PENETRATING the global car market because no one is apparently capable of making a decent car

>>96176588 (OP)
>>96177080
>RIGHT GENTLEMEN, HERE'S AN IDEA
>WE TAKE OUR ICONIC, INSTANTLY RECOGNIZABLE AND AESTHETICALLY PLEASING LOGO
>AND TURN IT INTO POWERPOINT CLIPART
>EVERYONE WINS

>>96196008
The local GW still has a sign in that old 90s style.

you guys aren't understanding the conceit of simplifying logos, no they aren't sucking le sovl out of your favorite brands to make them more digestible for investors, its because all that character and color in a logo has been found to actually make it harder to remember the company's name and relate their products to every day life. In the same way steve jobs wanted everyone to look at an apple or even just the word apple and thing of his computers gw along with every other company doing this shit is trying to boil down their brand recognition to the bare essentials (usually only being the word or even just the initials in the end) so whenever you see that word or combination of letters in the wild your brain immediately thinks of x company and what they sell, its subconscious and they want it to be inescapable, it's why companies are willing to throw tens of millions into these attempts. Of course I'm not saying a lot of attempts aren't total duds in their attempts but they aren't going to stop trying any time soon

>>96203475
>all that character and color in a logo has been found to actually make it harder to remember the company's name and relate their products to every day life. In the same way steve jobs wanted everyone to look at an apple or even just the word apple and thing of his computers
How does looking at an apple suppose to make me think of Apple Inc. but looking at big, bold red and yellow letters for "GAMES WORKSHOP" is suppose to confuse me about what I'm looking at? You fucked your own argument right after you made it.

>>96203585
because the more distracting the logo and it's colors the more likely the average consumer's brain isn't going to actually absorb anything but "color pretty" when they see the logo in quick passing, instead they will remember it as an orange blob unless they're already familiar with the games workshop brand. Apple's logo isn't a bright red apple with orange highlights, on a neon blue background with APPLE INC written in big bold letters, is it? no, it's a silhouette of an apple. it's minimalism means the logo is more quickly to be recognized and remembered upon quick sightings, it's never been consumers getting "confused" with the old logo, it's about getting people to read and remember it faster, these subconcious interactions with advertisments and logos have been studied for decades for the exact purpose of selling more product to new audiences

>>96203627
>it's about getting people to read
So why did we ever go with flashy logos and branding images, rather than just plain black text on white background for everything? Bringing up Apple logo fails on the fact that the logo design been the same from the late 70s and in the 2000s it became even more detailed before going back to a single colour, years after Steve died.

>>96190733
Neither BlackRock or Vanguard are principal shareholders according to this standard.

>>96203702
>So why did we ever go with flashy logos and branding images, rather than just plain black text on white background for everything?
because these are recent findings ,like ~10 years recent, think of when the first minimized logos started hitting en masse. apple's logo having colors didn't stop it from being an immediately recognizable silhouette of an every day object, not the best example in hindsight because of the use of color in earlier versions but it is the one i've seen commonly used as the progenitor of the design techniques

>>96194035
This whole board treats GW like it's their ex wife or something

>>96204007
>the whole board

It's just a handful of very active posters.

>>96203987
>recent findings
>by marketing and consulting firms
>to convince companies to pay them millions for a bunch of nonsense
How convenient. I'm sure once all the companies are a homogeneous blob of bland oatmeal, they'll discover colour and design, and we can start talking about the next "recent findings".

this logo has been on the back of miniatures for months now, why did people only start pretending to give a shit now?

>>96204034
Somebody has to shit up the board some more with stupid bullshit, please understand.

>>96204034
People are retards and follow whatever trend is the current hot shit on social media. Ofc nobody cared about the logo, because it's completely irrelevant, but someone decided a little bit of drama is needed, and everyone jumps onto the bandwagon.its not the first time such a shit storm happens and it won't be the last time

>>96204034
No one cares about Games Workshop, which is why more effort was put into the Warhammer Logo, as that is more customer-facing.

>>96204034
why are you pretending you've noticed the change months ago?

>>96204062
>it's completely irrelevant
So why change it?

>>96204069
to make it the same as their Futura font logo from the 70's and 80's for the 50 anniversary of the company

>>96204090
So it's not completely irrelevant.

Apple's 50th anniversary is next year, so I expect them to update their logo too.

was there a similar shitfit when the Citadel logo dropped literal Citadel?

this is GW's actual original logo by the way, from Owl and Weasel #1.

>>96204034
The change was not universal, as Saturnine box has the old logo in black and white.
>>96204149
Have they dropped it or is it just not used everywhere? On boxes they have the same font and all, without the citadel, but at the same time I can see other boxes having both the text and citadel. Can't find anything about the company itself changing its logo to drop the citadel.

>>96204034
it looks so bland no one even consider that it was a new logo
it just looks like them writing their company name in regular font with all the legal jumbo

>>96204198
This. It's like assuming this is the new Citadel logo because it's not written in the official Citadel Miniatures font.

>>96204185
>The change was not universal, as Saturnine box has the old logo in black and white.
GW probably ordered those boxes to be printed before the new logo was implemented

>>96204185
>as Saturnine box has the old logo in black and white
If it does then that's not universal.
>Have they dropped it or is it just not used everywhere?
What's the difference? Though the kits still using the old citadel might be ancient boxes that were never repackaged, like how you could still see Warhammer Fantasy boxes in the AOS section of a store years after AOS released.

>>96204261
>What's the difference?
Does pic related count as a new GW logo because the words are not on top of each other and in colour? Or is it just a variation? Like my Citadel paint handle just having "Citadel" written on the side of it in the Citadel Miniatures font, rather than the full name and citadel tower logo?

>>96204069
Why do you care?

>>96178830
that's literally just a natal english woman i'm sad to say.

>>96204034
people didn't notice until now.

>>96190700
Nostocks detected

How long before people admit they pulled a "Star Wars"

>>96178830
That’s just the average British woman.

>>96178851
This is the game store in hell

>>96203475
No paragraphs not reading sorry not sorry.

>>96176588 (OP)
>when your brain is so melted by consooomerism you have an emotional reaction to a corporations logo change
>you convince yourself this is normal and seething about these things is just

>>96176588 (OP)
give them a break, they're both still alive.

>>96190733
lmao... these are the people posting here.. just remember that. The guy telling you he obviously knows how the world works has a brain that read, copied, and posted that quote without realizing it was the exact opposite of what he was trying to say... lol

>>96208522
Do tell me what I was trying to say.

>>96207839
it's just the same god damn series where Night Lords torture people to death and wear their flayed skin, do you people actually read recent fluff or do you just bitch about the concept of any of it existing?

>>96184736
>>96189832
Enjoy a higher quality version (not from a tshirt and with the paste still visible)

>>96181769
Kill yourself, trash

>>96182794
>>96183039
>>96186367
>>96186457
>>96189779
Are we retarded?

>>96204034
You have a low IQ

>>96178830
didnt know gav thorpe still worked there

>>96209107
According to Toyota themselves, only letter you're suppose to see there are the two smaller circles forming a sort T.

>>96208984
Wow, the night lords are up to their babies first war crimes yet again. They're a running joke for being the worlds lamest attempt at a scary faction, and now people actually hold them up as an example of nu40ks edge faction.

The enflattening will continue

>>96209597
Taco Bell kept the basic design, but became duller with a weird colour palette (why did the text become black instead of the background colour of the logo?) and Starbucks is still recognizable (I can understand not wanting fish pussy to be associated with your product), but Pizza Hut is nothing. I haven't been to a Pizza Hut since the 90s but I still know the old logo. If I saw the new one, I would not associate it with the brand in any way. Looks like some hipster hat store.

>>96183582
For me it's 1993-1998

>>96176588 (OP)
How do I get a job in graphic design?

>>96209545
I'm sure you can provide an example from the SOVL era of your favorite brutal massacre.

>>96176588 (OP)
>Ian Livingstein and Steve Jewson (UK)
So be it.

>>96209961
Models Workshop

>>96185826
>picture of a bottlecap on the side of a can
Hate the flat corporate pepsiverse modern design if you must but the '59 is an abomination.

>>96210039
1950 is good

>>96210058
For a clown world.

>>96210058
Having never used that style of can I don't feel like I can comment on it. I really like the '68 though. Feels like where they landed on their own identity without the Coke cursive.

>>96209460
Obviously not Toyota Universe connoisseur.

Anyway here's the 1983 logo

THEY SLOP!

>>96180300
>X, Y, OR, and AS, the first fully 3d mainline games in the franchise, get logos with 3d lettering.
Soul.

>>96190900
Dead game don't worry about it

>>96191039
I like this bird guy but don't care about the context. Please share more of him because he is round and funny and cute

>>96189797
>ywn have daddy scold you for failing your 40k lore exam after making you watch 400+ hours of lore videos while strapped into the pneumatic fucking machine
It's hard to think about stuff, that's no fair...

>>96185826
1990-1997 is kino because it's the era my aunt worked for Pepsi and we got unlimited free cola. Idgaf about branding, coca cola never gave my parents unlimited free two liters. My blood runs blue and brown till I die

>>96210961
I never cared about 40k lore but maybe this is the secret tech

>>96176588 (OP)
>be marketing consultant
>"bro you need to type your logo using a bastardised version of century gothic i just made by changing the kerning by 1%"
> 1 gorillion dollars pls

>>96203475
This is literally retarded. Like literally they found someone from special school for retards and made them write this. Hur dur, the pwetty colours make me feel funny, make me feel confused. Who the fuck will be confused seeing the yellow and red of GW screaming at you? This is for investors and executives 100% because they want their office stationery to look serious and professional, like those of wall Street. Can you imagine a letter head with the yellow and red of GW screaming at you? A true fan would love it, but GW is now filled with tourists, so they want something as boring as a dead accountant painted brown.

>>96211010
>they want their office stationery to look serious and professional, like those of wall Street
couldn't they just make a black-and-white version of the old logo for that
flatten it a little if the somewhat embossed look of >>96204287 offends them, but keep the general shape and typography
that's corporate signature 101
as is, it just looks like they picked a font that has A and M in a pointed shape and said fuck it, that's similar enough, ship it

>>96185826
I was a kid in the late 90's and early 00's, and by Jove I don't miss that "aesthetic"

>>96211042
They're NPC tourists. I would love to send a letter to scrubs with the red and yellow than the globohomo shit they have everywhere.

>>96211044
Soulless NPC spotted. I think you'll find you belong more in reddit than here.

>>96176588 (OP)
it's shit but it's more or less been completely removed from their branding strategy over time anyway

>>96211010
You're right that it's retarded. I've done brand strategy and identity professionally, and what they're saying is nonsensical. Just ignore it.

>>96176588 (OP)
Welcome to capitalism /tg/

>>96209845
I like the old space marine combat blurb that describes a routine charge as them hurling infantry body parts around the place and doing mortal kombat finishers on them out of pure bloodlust.
Flaying and skin wearing just feels like knitting in comparison. How's lord feculant's new human face doily? Does it pair well with his big dumb batwing hat? Is literally anyone shocked and appalled?
It's even worse since wearing your warcrimes comes free with worshiping chaos. How do you make an identity out of something they all do anyway?

>>96176588 (OP)
The illusion of motion is a constant priority in all modern companies because they are jarringly uniform throughout
The employees fake motion for their boss, who enhances their fakes for his boss, who does the same up until the ceo who pretends things are happening for the share holders
Ofcourse the shareholders are pretending too.
Pretending that money has value and that the spinning wheels and bells amount to something

Anyway, so internally no one actually believe in this, it was just something they could do to look like they were working (all of them)
The people who actually try
to make games are probably quite upset at them

>>96183966
KIA but the a has not crosshatch

This is great, no wonder GW want to jettison their fandom, they're all fucking mental lol

>>96212266
>wearing flayed skin is feminine apparently
what are you even on about

You know what they could have done? They could have made a new logo in black with bubble letters like the old logo and it would have been instantly recognizable

>>96177725
Same in Finland, postal service Posti changed into Itella (nobody knows what it means but it was more "international" apparently). Then changed back to Posti a few years later.

>>96207972
Nah its american women that usually have dicks my friend.

>>96176713
How is your gay ass not dead yet.

>>96176588 (OP)
There is no reason to ever use a font like that. Sans serif can be good for titles and subtitles, but that pseudo-monospaced geometric monstrosity should just die.

>>96190739
>recently
It got sold off like 15 or so years ago my dude

>>96176588 (OP)
What? GW producing ugly art?! Who ever heard of such a thing!

>>96210956
And will not at all die in a horrible way.

>>96177080
New
Old
Old
Old
New
Both
Both
Old

>>96209107
You just prove their point

>>96217083
It's not complicated, sewing a human skin cape means he sits around and sews and that's really funny to me.
That's an aside to them being one of the most widely mocked subfactions because all their attempts at edge are pretty lame and not massively shocking.

>>96218879
Imagine replacing the name rooted in the word 'post' in an attempt to rebrand your postal services into something more international