>new GW logo
>absolutely sucks

Ian Livingstone and Steve Jackson (UK) will be rolling in their graves

That's pretty fucking bleak and grim, even for 40k.

ngl, old logo was ugly.

>>96176663
Yeah they should work on their art.
But then, you should too.

>>96176696
Ugly, sure, but it had personality.
They had infinite directions they could have gone for making a new logo, and they went with one so stereotypically corporate and soulless that it almost seems like a deliberate joke.

>>96176588 (OP)
Don't they dot his because minimalism works well as scalable vector art?

>>96176588 (OP)
Will James get invited to the island now?

>>96176738
Rain of excuses.

>refinement culture

>>96176737
>and they went with one so stereotypically corporate and soulless that it almost seems like a deliberate joke.
It's purely designed to appeal to investors. Consumer opinion is thus irrelevant.

>>96176831
> Investors give a fuck about the logo
Lmao.
They would throw money at a company with a return on investment like GW if the symbol was a cock penetrating a man's ass

>>96176867
>Lmao.
You'd have to be a pretty naive moron, or worse a summerfaggot, to think that investors don't have things that do and don't appeal to them, and to think that publicly traded companies don't appeal to it.

>>96176713
tippy bippy

>>96176588 (OP)
This has happened to every company. It’s the slow destruction of beauty, uniqueness, and soul. We live in a corporate hellscape and it will only get worse.

>>96176588 (OP)
Source?

>>96176588 (OP)
Looking forward to the soul deniers defending this one

>>96176588 (OP)
Why are gw consistently 5 years behind on every modern corporate trend?
Next year they'll update their website with a bunch of flat corporate art style humans playing warhammer

>>96176737
It's not even corporate, most corporations put atleast a little flair into a logo, this literally looks like the heading of some 13 year Olds book report done on Microsoft word

>>96176588 (OP)
Absolutely soulless

>>96176588 (OP)
Could be worse. Remember the UK government once spent millions rebranding our LITERALLY CENTURIES OLD postal service to "Consignia", only to change back a year later in shame because it was THAT bad a move.

Still stupid, but this is always a problem for everyone, there's always a dumb trend and some cunt high up always wants to chase it to "leave a mark" or "demonstrate value"

>>96176588 (OP)
You know, I can understand wanting to rebrand, wanting to get a new modern logo, and even making it more minimalistic, it's not the eighties anymore, logos all over have changed and the style that worked then doesn't translate well to digital media, as demonstrated by the image itself.

But what they've got on the right isn't a Logo. Awful, no notes; fuck off.

>>96176588 (OP)
when does the GW logo even show up these days most boxes just have the Warhammer Logo instead

>>96177755
Only place I could find that logo (because I refused to believe it was real so had to see for myself) was on their careers site, jobs.gamesworkshop.com or whatever

hasn't the logo being changed for ages? why are there like 4 threads about this today?

>>96177080
How can such soulless things become even MORE soulless?! This is some amazing black magic.

>>96176588 (OP)
It's subtle and understated. Also, Ian and Steve are still alive, they aren't dead.

>>96177857
Trans friendly company.

It perfectly suits the bland reality of how their games are purchased and played. They’ve just decided to stop lying to us about being creative, visionary, as aspirational in any way. Just blocks and plastics and neoprene mats now. That is the game.

>>96176588 (OP)
All that is solid melts into air, all that is holy is profaned, and man is at last compelled to face with sober senses his real conditions of life

>>96176588 (OP)
>>96177009
>>96178868
>imagine my shock that a UK company sucks, like everything else in that country
>meanwhile in glorious nippon

>>96177080
Credit where it's due, the Kia one is more visually interesting, even if the writing is kind of awkward.

>>96179106
Soul

>>96177725
Its almost as if the heritage of an organization matters

>>96179106
This is the American/international logo. Nintendo used to have fun with the Japanese Pocket Monster logos, but when Pokemon Go came over here they started slowly switching the yellow and blue one.
Don't know why I autistically felt compelled to bring this up because I do like the one you posted and certainly think it's soulful.

Ok but why should I give a fuck about a logo

>>96177080
This is strange, with everything being on the phones wouldn't you want your logo to be eye-catching, colorful and small?

>>96176588 (OP)
>have infinite directions to go with the logo
>instead of taking any of them, just write the company name in fucking Arial like it's the title slide of a school project powerpoint they've been putting off for weeks

>>96180300
The Japanese logo brutally mogs the gaijin audience logo, holy shit.

>>96176588 (OP)
That's like, hardly even a logo, it's just a company name written in an incredibly basic font
The most ridiculous part is that the graphic designer was probably paid a small fortune for this

>>96180564
big if true

>>96176831
>It's purely designed to appeal to investors.
Yes, soulless demons. You're proving his point while pretending you brought up something brilliant and never thought about before.

>>96180300
I don't think that's the Japanese Arceus logo
I think Japan still uses Japanese, but they shortened it from Pocket Monsters to Pokemon

>>96180300
>The one time they decided to use the English logo in Japan it was for the feudal weebland game
Genuinely what the fuck did they mean by this?

>>96178798
When i think of wargaming i think of subtle

>>96180300
Japanese logo screams moon runes at you. You got no idea what it remotely means other than it promises hyped up frantic fun. That's what I loved about going to Japan, everything screams at you, promising a good time, instead of subtle, soft, sophisticated corporate. It's almost like the one who screams the loudest and hardest gets the customer, just like dbz, and usually it's true, if they can scream that hard, a good time is all but guaranteed.

>>96176588 (OP)
Why did it go from ® to ™?

>>96181500
Yeah, walking through department stores hits different. Here it's very plain text signs and there it's a firework of incoherent nonsense assaulting you on every degree of your field of vision. And I enjoy minimalism, but sometimes I feel like giving my eyes the prison shower treatment.

just think of the money they will save on yellow ink

>>96178798
>bsky
kys tranny

>>96181678
It was part of the deal to avoid culpability for a certain fallen saint's actions.

>>96181741
Games Workshop is a trans ally, chud.

Not my wholesome chungus nostalgia childhood logo!

>muh investors
lolno, the retard cope in business around identical oversimplified logos is that it supposedly helps people identify and scale logos on mobile and that it's "le future proof" if it's black and white.

Of course in reality that doesn't make sense at all if you understand image scaling or mobile resolutions (or even just compare how the old logos and new ones look on a phone) but corpos are pathetic followers to a man and UX designers are all frauds trying to grift programmer's paychecks for doing nothing.

>>96177746
>it's not the eighties anymore
If you're trying to sell games from the eighties you shouldn't be trying to remind people of that.

>>96182043
I wish they'd sell a game from the 80's

>>96176588 (OP)
I don't even play 40k and this gives me rage. What the fuck.

>>96176588 (OP)
https://youtu.be/jAaxVuz0uKk?feature=shared

>>96181741
The OP picture is already a twitter screenshot, I don't see how it could be any worse.

>>96181769
Yeah because of Blackrock and Vanguard stonks

>>96176696
yeah

>>96176831
>It's purely designed to appeal to investors.
Investors are retarded so if your logo blows you can lose money

>>96176738
it's because it works well on phones, rendered at small sizes
it's also why companies nowadays often have less of a logo and more of a font
doesn't change that the new GW "logo" is maximum soulless slop

>>96182038
But they barely use the GW logo, all their shops and boxes are plastered with the Warhammer Logo, which isn't great, but it's at least a bit better than this new GW one

>>96177080
>kia
unreadable trashfire of a redesign

>vw
somehow both terrible and uninspired

>intel
>bt
mindless blandification

>toyota
why the fuck would you remove the name

>pfizer
>durex
neutral, a fairly straightforward modernization

>nissan
I actually like it
although their old logo rocks too

>>96176588 (OP)
That's literally not even a corporate logo anymore.
They've gone so minimalist that it's been reduced to just normal text. There's next to no difference (formatting aside, too lazy to do that) between that and GAMES WORKSHOP

>>96176588 (OP)
>Ian Livingstone and Steve Jackson (UK) will be rolling in their graves
they have their caskets hooked to centrifugal generators, they're counting on it!

>>96182794
Toyota has reached the point where the name is superfluous.

This is obviously less sovlful but I think if you're getting legitimately angry and watching youtube ragebait about a corporate logo change you probably need to step back and realise you're in a sick attention ecosystem.

>>96176588 (OP)
>Brits banned from the human internet
>GW decides to just cuck itself

Rekt lmao.

>>96183034
Next stage will consist of the text being replaced by an emoji.

First of all: fuck tran, women and Jews.

That being said, who the fuck cares anymore?

Just play 6th edition WFB and 3rd edition 40k, buy second hand/recasted middlehammer and Oldhammer models and be happy. There’s plenty of people playing it and no niggers.

This is not the first time GW has done this.

>>96183335
>ubisoft logo

SOVLLESS

>>96176588 (OP)
A good thing for society. Hints that you should not be wasting money on them.

>>96183582
>missing the point this badly
you will fit right in
welcome to the board

>>96183596
My point was that this is not the first time GW has made one of their logos into corpo slop, what was yours?

>>96183613
none of these logos are corpo slop

>>96176588 (OP)
>new GW logo
I hope you are ready for female space marines in 11th edition

>Century Gothic

Could they have at least chosen a better font?

>>96183582
I don't like the modern logo, but at least it's an actual logo. It also has a distinctive shape and font and clearly aims at evoking a particular vibe, even if it's a downgrade
The new GW "logo" on the other hand is literally just name of the company in basic font. It's not even a downgrade, it's deciding they don't want a distinctive logo anymore, which is absolutely retarded. Especially for a company that's supposed to deal in fantastical entertainment

>>96183935
maybe it's fake news? just writing the name in plain Futura is too lazy even for a corporation

>>96177080
If I didn't know what the Kia one was supposed to be I'd guess it was a random word in some Cyrillic language. And I'm not entirely convinced that it isn't, anybody here literate in vodka runes?

>>96182770
>it's because it works well on phones, rendered at small sizes
This is a massive cargo cult nonsense based on the old flat design fad taken to an extreme by tertiaries who don't get design or programming.

Their old design stick out way more because you can easily identify it, the place where small resolutions matter like phones don't use this retarded black text shit because you wouldn't be able to find the app at a glance.

As for scaling for phones all they need to do is make a symmetrical version of their already existing SVG. (their current one works fine for web and print)
Pic related is an example of how an unsymmetrical version would look on mobile. (should be 144x144 but this is 144x56)

I miss the old GW logo. Yes it's real.

>>96183948
>it's fucking real
Lord have mercy on us all.

>>96184084

>>96176588 (OP)
Both are ugly.

>>96183582
The 2nd edition one really was the best

>>96184084
would be better with the original store font but I guess the printer couldn't do it.

>>96184084
>>96185027

Actually seeing them next to each other they got the font right but went with lowercase G and W, maybe those were too complicated.

I really wonder what all these companies are going to do for the NEXT time they feel obliged to regularly update their logos and branding, when they've all finally simplified them to the point where there's not really anything left to take away. You know they're not going to just decide the current ones are perfect and to never ever be changed. Will they go in reverse just to have SOME room for change?

>>96185222
Design trends change over time, this weird fixation with minimalism will probably be replaced with something different as well sooner or later
At least I really fucking hope so

>>96185244
Return to tradition retro logo revival

>>96185222
>really wonder what all these companies are going to do for the NEXT time they feel obliged to regularly update their logos and branding
Change their branding again? Are you fucking retarded?

>>96176713
kek

>>96185382
based speed reader.

>>96185222
it's plausible, but more likely they'd just reuse an old logo they have the rights too, cheaper and would probably please the grogs. A New Logo would suggest a change in the aesthetics of various businesses at large.

>>96185244
>Design trends change over time
We're due a good design trend for once, we've gone straight from ukeleles and whistling to corporate art design to soulless minimal logos. It's been 10 years, we'd better get something halfway decent next.

>>96183582
2e>1e>3e>>>>>>>>>>nu 40k

2e is in the traditional late 80s table top game sovl style, instantly you know its either an RPG or war game.

1e looks like a heavy metal band logo, so there's a bit of confusion, but looks interesting on a box. Not sure if box is some limited edition CD thing or an actual game.

3e not sure if it's a war game or an older 90s vidya. Still promises fun.

Nu40k looks like a call of gears of war muh tactical shooter dlc. They're ripping off games ripping of GW in an endless incestual loop.

>>96177080
>>96182794
Toyota's is based. They're so ubiquitous you don't need to see their name, it's the exact opposite of the others removing everything BUT their name to keep it in people's brains

>>96186367
>ubiquitous
a weird way to spell "delusional"
a working brain will eject the meaning of their scribble as to not pollute memory

>Gaymes Workshop (of all companies) changes logo to soulless minimalist shit
>about a week after me noticing the first instance of corporate design fashion moving away from it
Typical GW lmao

>>96186367
>Toyota's is based. They're so ubiquitous you don't need to see their name, it's the exact opposite of the others removing everything BUT their name to keep it in people's brains

T. Corporate ghoul

>>96183538
This legitimately makes you seem like current edition playing false flagger