Thread 11602182

A new era begins...

https://variety.com/2025/film/news/kpop-demon-hunters-toys-games-merch-netflix-mattel-hasbro-1236557814/

>>11602189
Cool

>>11602182 (OP)
Will the figures be attractive? American toy-makers these days are very resistant against making attractive female figures.

>>11602397
It seems like Mattel will be making the figures and Hasbro is making roleplay stuff. So I guess it's up in the air. I don't collect it but it seems like Mattel does the MOTU females pretty decent justice and Barbies are fine.

Why do they have midriffs but no bellybuttons

>>11602182 (OP)
I love the movie, but i dont think ill buy their toys. I don't buy things just because of that

>>11602529
i don't care about any of this, but hasbro's fortnite females were great and would've been a good sign for these.

>>11602543
I think it’s that style where girls have high-rise bottoms pulled up over their belly buttons.

So Hasbro makes more MtG expansions and Mattel does everything else?

>>11602182 (OP)
>>11602784
>Mattel will develop a full range of product across categories including dolls, action figures, accessories, collectibles, playsets, co-branded collaborations and more, starting in 2026 globally. A special first-look from Mattel Creations will be on offer starting Nov. 12 and include a three-pack of HUNTR/X dolls.

>Hasbro will create products in categories such as plush, youth electronics and role play, as well as leveraging its existing IP for cross-collaborations. Expect cross-over with Hasbro Games (Monopoly), Wizards of the Coast, Nerf and Furby. The Monopoly game is available now for pre-order at Amazon, Target and Walmart.

From licenseglobal

>>11602792
.....Furby?

>>11602706
I agree. But also I laugh because this is once again these major toy companies striking the iron way too late. This movie's hype will be dead by the time any of this shit hits the shelves.

>>11602800
Netflix needs to announce a sequel.

Then again, the sing along version is coming back to theaters for Halloween, we'll see how that does.

>>11602795
Yes

Probably Derpy

>>11602800
Funny how Americans can't sell toys while a movie is currently popular and need years to make anything

>>11602800
Ehh, Frozen was pretty popular years later, but they also had merch and toys ready to go when the movie launched

>>11602922
>eh Disney already had product lined up for what they expected to be a good seller come Christmas time
no shit

>>11602800
I 100% think that this is one of those things that Netflix didn't see coming.

The popularity for this movie was astounding. Broke all kinds of records, even the music is still in the top of the charts (and even beating out new releases from Taylor fucking Swift)

Its a little bit of the Grogu problem where its clear the marketing team didn't think it'd take off and then it does and they're scrambling to get whatever merch they can out and working on more stuff later (although Grogu's problem was a little bit of Favreau cucking Disney with merch)

>>11602182 (OP)
Based