>>212181543>13 - Liz Truss. Championed by a tiny group of weirdos but completely tanked the brand for generations
>15 - Rishi Sunak. Minority brought in with the intention to "right the ship" and appeal to a wider audience but failed miserably
>10 - Boris Johnson. Originally popular with most of the general public, but his repeated returns have soured his image. Was actually terrible for the brand and the more people learn about the subject, the more people see how bad he was.
>5 - Keir Starmer Not particularly popular, but chosen because most people agreed a change was needed. Pretty ill-defined characterisation and is usually defined by what he isn't more than what he is. He is also frequently at odds with his own team