>>212195472Bionicle singlehandedly saved Lego by making something appealing to older kids and teenagers that thought bricks were lame and uncool. People dunk on Greg's writing getting dark, edgy and convoluted nowadays, but teenage me ate that shit up right alongside the Cryoshell ads.
Sonic tried doing something similar in the early 2000s, but you can't take a blue cartoon rat seriously the same way you can with robots, so its much easier to make fun of Sonic