>>212455386This. For the hero to look cool he has to be up against a formidable villain. Smarter, faster, strong, more ruthless, who doesn't play by the rules, or otherwise has the advantage.
Bruce Willis only looks cool because Hans Gruber is so badass. He's intelligent, skilled, cool-headed, organised, in charge, doesn't hesitate to kill people, and has his bitch at literal gunpoint. Meanwhile Bruce is at a disadvantage with bare feet full of glass, running around the building barely dodging bullets trying to figure out what is really going on.
That's why shit works so well whenever they come up against each other. Shooting the glass, talking on the radio, faking the accent, and now I have a machine gun Ho-Ho-Ho.