>>212505161 (OP)Makes sense. Captain America is familiar to the masses, they remember those movies being good. They look at the poster and they see the title and the shield and a Hulk hand, those are things that tickle a nice spot in the memory palace. No Steve but Sam was an okay sidekick, maybe it'll be fine? It's enough for people to give it a chance.
Then they look at the Thunderbolts poster and it's a bunch of literal whos from movies and shows that people either didn't see or don't remember. Except for Bucky, but all the marketing put Pugh front and center so you might not notice him.