Watching a movie in a theater is akin to a drug trip because while the images wash over you you are tricking your brain into thinking its falling asleep similarly to when you watch porn, tricking your brain into having sex. I have noticed I think more introspectivly while watching big hollywood films with images that would never exist in the real world because my ego is being loosened because my brain thinks its going to sleep. If they could maximize this they could send people on a full out drug trip while watching a movie like The Entertainment from IJ.