What does this mean? Why does he wear the hat?

I've heard conflicting reports about this campaign/slogan/community/way of life that Bernthal seems to champion.

I've never heard anyone else say this and ive never see a hat like this worn by anyone else. What does it mean?

Smoke local weed.
/thread

Torch local businesses you are extorting. Told y’all this guy was a real one!

>>212684867 (OP)
genuinely no one knows
reddit is saying one thing
chatgpt is saying another thing
and 4chan is obviously constantly ironic
only those with the willpower to listen to his podcast know the true meaning

>>212685043
Could u freeze any more locally SMDH

>>212684867 (OP)
I dont watch tv, I punish criminals!

>>212684867 (OP)
burn = destroy
local = in your hood
your hood = the place where tu familia lives
tu familia = any man, woman, or non-binary person who is ride or die for and down with the struggle
the struggle = the fight against white male patriarchal oppression

if you ain't fightin for the oppressed then brother you ARE the oppressor, and we finna burn yo ass, Jon understands the plight and supports the fight

RETARDED FORCED MEME SPAM
mentally ill obsessive compulsive faggot couldnt even go a day without spamming, despite his promise. Get professional help. Take your meds.

>>212685218
this nigga freezin global over here

>>212684867 (OP)
Motto of a hot sauce company yer boy JB put some seed money in with a few other REAL ONES.

We decided to call it…
>DOS LOCALS

BURN LOCAL MOTHERFUCKERS

>>212685218

>>212685303
LOL implying Big B has the connections or the capital to contribute "seed" round money to anything

>>212684867 (OP)
To burn is to neither to consume nor to produce; to burn is transmute. Bur. Burn local. The local is the location, but also the native individual with an innate spirit borne into them from their locale. They are a product of their environment but only as their environment is a product of their divine soul. Burn. Transmute. Change. Empower. Forge. Through destruction? No, through sheer will and desire to see it true and embody the metamorphic power a fire and flame.

Burn. Local.

I'm not asking you about your shitposting skills. If Big B tells you to burn local, you do it. No free lunches here.