>>212723541 (OP)Because Cultural Marxists see the world through oppressor/oppressed dynamics, and explain all disparity through that lens.
>Differences in outcomes between races? Must be racism!>Differences in outcomes between genders? Must be sexism!>Differences in outcomes between sexuality? Must be homophobia!>Differences in outcomes between beautiful and ugly people? Must be oppressive beauty standards!Their solution to oppression is to socially engineer society through the media. If enough people see ugliness in video games and TV shows, they will somehow learn to love ugliness and be more accepting of it.
They oppose beauty standards for women because anything that hinders a woman's free will is considered oppressive. The woke left's ideal scenario is one where women have no responsibility, no standard to live up to, and no expectations, so that they are free to live their lives to their utmost will.
If women impose beauty standards on each other, that is OK. But suppose men impose beauty standards on women, or have expectations for women to look attractive in a certain way? In that case, because of the oppressor/oppressed dynamic, they see that as a violation of women's free will. Hence, they need to challenge the "male gaze" in video games.
TL;DR: They hate straight men because of their ideology.