>>212848991Literally Donald Trump.
You might not realize it if you don't travel or have family living abroad, but the rest of the world is completely disgusted with the USA right now. Even Canada has a major movement to boycott american made products.
Not only is demand for american made media low abroad right now, but Superman's tagline is "Truth, Justice, and the American Way". That bit about the American Way is doing it more harm than good right now. And Trumps cringe as fuck AI picture of himself as Superman will have only further put a bad taste in people's mouths.
This movie was always going to have an uphill battle, trying to claw back an audience after 10 years of Synderverse poisoned the well. But these are an especially bad 4 years to try and sell foriegn audiences on superhero that is as American as apple pie.