>>212875822 (OP)The sad part is that they're not lacking original ideas or creative talent, the problem is that the execs lack the courage or skill to market original content. They don't know how to sell it. If there isn't a built-in fanbase already sitting there, if they can't basically prove they have a quantified built-in audience that already exists to their shareholders, they don't know what to do. Video games have sales figures, and for comics books, they're repeatedly adapting the same comic books that have already gotten multiple adaptations for decades, so they can justify their budgets by looking at the returns of the previous adaptations
Filmmakers would make original films, audiences would watch them, but the studios simply do not have the balls or know-how to sell something that hasn't already been sold