Thread 212893101 - /tv/ [Archived: 581 hours ago]

Anonymous
7/19/2025, 7:37:07 PM No.212893101
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Is it genuinely over for Late Night TV?

>The Post reported Friday that Colbert’s talk show was losing $40 to $50 million per year. The Times watered down those figures to mere “tens of millions.”
>True, “The Late Show” was beating the competition with 2.42 million nightly viewers on average during the first quarter. But just 9% of those eyeballs were in the 18-49 demo that advertisers covet.
>That means no ad dollars because young people couldn’t care less.
Replies: >>212893148 >>212893155 >>212893156 >>212893338 >>212893379 >>212893402 >>212893712
Anonymous
7/19/2025, 7:38:01 PM No.212893116
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and nothing of value was lost
Anonymous
7/19/2025, 7:39:18 PM No.212893148
>>212893101 (OP)
A literal drama llama from youtube is infinitely more fun to watch than late night TV.
Anonymous
7/19/2025, 7:39:31 PM No.212893155
>>212893101 (OP)
they should move to youtube or twitch. i'm certain their youtube clips are their chief source of revenue already
Anonymous
7/19/2025, 7:39:32 PM No.212893156
>>212893101 (OP)
Fallon’s gonna be the last one. Isn’t he.. like a cockroach.
Anonymous
7/19/2025, 7:40:46 PM No.212893192
>in the age of the internet, social media and streaming anyone born past 1970s doesn't care about TV that much
Imagine my shock
Anonymous
7/19/2025, 7:43:50 PM No.212893293
Late night tv is a throw back to the days of network only TV and absolutely nothing on after the local news. It was also one of the few ways to see celeb interviews and you knew if they had a film on the way you got a trailer etc.
None of that maters anymore with youtube and so on. Even the interviews are clipped and posted on youtube.. On some level I'm surprised it has lasted this long past the main heavy weight hosts all leaving and handing the shows off to other people.
Replies: >>212893414
Anonymous
7/19/2025, 7:44:22 PM No.212893307
It's been dead for decades. The Daily Show and Colbert Report fixed the format a bit by cutting it down to one interview with no music guest but nothing will make young people watch television nowadays.
Anonymous
7/19/2025, 7:45:26 PM No.212893338
>>212893101 (OP)
It's generally true, the spot that used to be occupied culturally by late night TV is now occupied by high-profile podcasts. Whether it's promotional stuff or current events comedy/banter, 2 million people may watch Colbert every night from San Diego to Seattle to Maine and Miami but that dwarfs the number of people listening to shit like Joe Rogan and Barstool Sports. The thing that killed Kamala in the election among other things was her refusal to really engage with the Podcast community and her supporters general labeling of popular podcasts as right wing.
And then you have the timeslot, that was once a vital timeslot for that demographic of young people, cocaine addicts, manic depressives and third shifters. You had a real demographic to market to there. Now when someone gets home from work at 11:30 they typically turn on Netflix or Hulu, now when you just did 2 rails but all the bars are closed and all your friends are asleep you can spend 5 hours reading about the history of industrial tubing and watch Aussie Rules Football.
Fallon may be the loser on paper, but he's the one who has the most internet meme promotion shit. They'll replace it with news and reruns of primetime programming.
Replies: >>212893466
Anonymous
7/19/2025, 7:46:48 PM No.212893379
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>>212893101 (OP)
I don't understand this logic. Boomers are rich and have tons of disposable income. Young adults are barely surviving and only spending money on necessities. Why wouldn't targeting ads towards boomers be a great business model? You'd think corporations would want to bleed Boomers dry before they can die and pass on their wealth to the next generation.
Replies: >>212893502
Anonymous
7/19/2025, 7:47:22 PM No.212893402
>>212893101 (OP)
Whichever late night show the White House approves will survive. My money is on Gutfeld.
Replies: >>212895158
Anonymous
7/19/2025, 7:47:51 PM No.212893414
>>212893293
It's coinciding with all the real celebrities being either dead or retired. I don't give a shit about any of them and can't name 99% of their names much less the pure swill they think they're brilliant geniuses for being in.
Anonymous
7/19/2025, 7:49:15 PM No.212893466
>>212893338
>Fallon may be the loser on paper, but he's the one who has the most internet meme promotion shit.

Lol he's nothing without the TV. No one online cares about him, that's why we're not watching him.
Anonymous
7/19/2025, 7:50:33 PM No.212893502
>>212893379
Boomers are generally fixed in their spending habits, meanwhile young people are more willing to try new things.
If I asked a 70 year old man if they would drink a White Claw they'd call me a faggot. If I asked a 22 year old man if they'd drink a white claw they'd say "give it to me" look at how many young people vape for instance. Far more than old people even though on paper vaping was meant to wean people off smoking. Now it's just what people start with.
Replies: >>212893890
Anonymous
7/19/2025, 7:57:01 PM No.212893712
>>212893101 (OP)
Its a generational and technological shift that has been happening for at least two decades. Millenials and Zoomers don't go for waiting up until late at night to be entertained. We're more about on demand, instant gratification. We want to enjoy shit when we want, on our schedule. Back in the day you had some leeway because of cable/satellite. Every receiver had a dvr/pvr in it. You could simply record the late night stuff and watch it later, if you cared. But when the movement to cord cut came along all that went out the window. Most millenial and zoomers use a tv to simply stream things these days. They're not tuning in to late night. Even worse most of the late night has turned completely political. Its no longer about entertainment, but political grandstanding and megaphoning to the masses
Anonymous
7/19/2025, 8:01:43 PM No.212893890
>>212893502
Young people are willing to try new things because young people are inherently trend chasers. They want to feel like they're part of the new thing. Old people don't jump on every bandwagon that comes along because they're old enough to know there often isn't anything new under the sun, its just something old they've already seen before repackaged for a new generation who doesn't know any better yet. Vaping is just the latest way for tobacco producers to skirt the rules
Anonymous
7/19/2025, 8:38:59 PM No.212895158
>>212893402
>Gutfeld
The guy is just as funny as Colbert i.e. not at all
Anonymous
7/19/2025, 9:23:14 PM No.212896614
So it’s almost all old people watching? I thought they chose Colbert to market to people who liked the Colbert report. Maybe these are just leftover letterman fans.