Anonymous
7/19/2025, 7:37:07 PM No.212893101
Is it genuinely over for Late Night TV?
>The Post reported Friday that Colbert’s talk show was losing $40 to $50 million per year. The Times watered down those figures to mere “tens of millions.”
>True, “The Late Show” was beating the competition with 2.42 million nightly viewers on average during the first quarter. But just 9% of those eyeballs were in the 18-49 demo that advertisers covet.
>That means no ad dollars because young people couldn’t care less.
>The Post reported Friday that Colbert’s talk show was losing $40 to $50 million per year. The Times watered down those figures to mere “tens of millions.”
>True, “The Late Show” was beating the competition with 2.42 million nightly viewers on average during the first quarter. But just 9% of those eyeballs were in the 18-49 demo that advertisers covet.
>That means no ad dollars because young people couldn’t care less.
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