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Some investors are also concerned that Nintendo's appeal to the younger generation could lead to market share declines for PlayStation if those younger users choose not to graduate to PlayStation as they age. What is Sony Interactive doing to increase its addressable market among younger users and its overall mix of users?
Nishino: "The PlayStation brand and offering has resonated with a wide range of players over three decades now, and a number of the users engaged on our platform continue to grow. By supporting such a large number of creators, we are able to provide the largest range of content available. Comparing to all demographics, geographics, and play styles, et cetera. We believe that by constantly investing in players' relationship with the brand and our relationship with creators, we will ensure we stay close to all players' hearts through that lifeline."
Hulst: "If I may add to that, on the first-party content side, we're also reaching to a greater range of audiences more directly, including younger players with our first-party lineup. In addition to our franchises with more, I would call that multi-generational fan bases such as Marvel's Spider-Man, we also have franchises that appeal to a range of different player segments. Horizon is a good example. It's been very popular with female players. ASTRO BOT from our lovely Team ASOBI in Tokyo has been a hit with children and adults alike. We also continue to drive engagement with the PlayStation ecosystem and brand by bringing our franchises to new formats, film, television, and anime. Anime in particular is appealing to key younger audiences, so that's going to be very helpful for us."
