>>712650828 (OP)I think 2K's "success" with NBA2k vs Madden specifically, so the American market, has prompted hub world creation in EA games. WWE, not-FIFA, supposedly Madden as well.
You already have a market for bullshit card packs with Ultimate Team, and instead of working on things people who aren't braindead retards want (like realistic contracts, non shit association/franchise modes that don't collapse in 5 years because of AI, positions being so out of date compared to modern football) they'd rather spend what little effort they do from year to year to make better Skinner boxes to get money out of their player base.
It's fine for people that want it, but don't buy an exclusive license for simulation sports with all the arcade shit you want people to spend money on.