>>715398840you have to enable War Mode for world pvp. idk how active it is though, I haven't played in awhile. but basically they just made it opt-in because people realized that world pvp is a lot cooler on paper than in reality and nobody likes being griefed by some loser for hours. even on classic where pvp servers are still a thing, the playerbase self segregated so servers are essentially mono-faction.
that said, yeah the game isn't very social anymore, and hasn't been in a long time