>>715449551There is a game in development right now by a professional studio where the developers have actually been doing this. It's been working well and built a lot of hype for the game.
I think the reason most devs don't do this is that the developers don't actually care about the game they're making. It's a job, and posting on a forum or writing dev diaries or interacting with redditors is "not their job".
Whereas if you build a studio for the purpose of making a certain game, led by the guy who wants to make that game, and hire people who want to make that game, then they'll be excited to talk about it and promote it to players. Your biggest problem will be going overboard and spending too much time on that instead of the main job.
"Community manager" does have an actual role, it mainly amounts to self-promotion on social media. If the "community manager" is playing PR guy and acting as an obstacle between the devs and the players then you're doing it wrong. if they're posting random shit on facebook to pump the algorithm then sure, great, that's advertising.