>>715867930i speak fluent boomer-ese, so i can translate and explain it for you
go back and look at magazines from the 70s, boomers and gen xers were sold the idea that wealth = boat ownership. boomers and gen xers also have families and friend circles, they arent like millienials who had to scuttle all friendships and family prospects and religiously invest in crypto and live ascetic, vice-free lives to have any chance of retirement.
boats and outings in the outdoors that use boats - fishing, camping, skiing, innertubing - these are expensive pastimes that allow boomers and gen xers to give their friends, families, grandkids etc. fun activities to do
they get to drink beer and spend the day doing something that was sold to them as being the end-game of life. they also enjoy the upkeep of washing and hauling and storing boats. it satisfies their boomer autism, like how maybe you might enjoy farming mats for your consumables for an upcoming raid in your WoW private server.