>>717828768 (OP)
Advent of iPhone, social media, and the swarm of normalfags it brought online.
This coincided with the Nintendo's Wii and their new focus on casual gamers, AKA non gamers, who became the main target audience for the industry, resulting not only some major streamlining and censorship of vidya, but also increased focus on mobile and Facebook slop.
Meanwhile, consoles became always online, couch-op was practically killed, and the lazy "lol we patch it later! ;)" mentality spread.
Early 2010s also was the start of the woke movement, with Anita Sarkeesia and Jewtaku pushing the "all gamers are Nazis!!" propaganda. All while the Web 3.0 censoring and removing user feedback, reviews and entire comment section was happening.