>>717928491
That is pretty basic MBA brained thinking. Growth and expansion for the sake of growth and expansion is the sole goal, and marketing to customers you already have is seen as a waste of time.
We know that strategy does not really work in case of nerdy products, as has been apparent in comic book industry years before video game troubles, but the companies just refuse to course correct. It is probably both due to the activist employees and the shareholders who only want products with the supposed universal appeal or no products at all.