>>717950575
because they're not wearing the correct style of kimono, it's the lack of cultural understanding.
You have enough cultural awareness to recognize that something is not right, but you can't quite figure out what it is, because you don't have enough of it.
In this case, the issue is that this style of yukata is largely meant to be worn in a very casual setting, it's like a bathrobe. You also wouldn't wear a brightly colored obi with it. The fabric is also low quality and the tailoring is godawful, as demonstrated by the lack of pattern matching. The yukata is also pulled far too tightly, this style is worn loose, but all styles should have generous allowances at the back of the neck.
If you get dressed by someone who knows what they're doing, even (You) can look good in wafuku.
