>>719084467 (OP)
Covid making younger teenagers and preteens primarily socialize online during a sensitive development period. That's basically it, nothing fancy or complicated, no malicious plot or conspiracy to flood the store with slop.
Anyway
I have no friends who want to play any games I enjoy and no games they like with MP that I like. We play at different times, we enjoy different things.
For example, I have friend X, Y, and Z.
Friend X likes FFXIV and Uma Musume. I hate anything with a subscription and Uma is boring as fuck.
Friend Y likes gacha and Skyrim, both singleplayer. When he plays MP it's just CSGO.
Friend Z only plays MtG arena and 7DtD.
The only MP games I play are Elsword and Master Duel, neither of which any of them want to play, for good reason (both of those are terrible).
There's also another but he's mostly console.
I imagine a lot of the developers of "friendslop" are aiming to take advantage of friendgroups like this who have different tastes, with a generically appealing game that's easy to pickup and enjoy.