>>719120296 (OP)
It is supposed to startle them by being unexpected, which is the "cheapest" way to make a horror game, and you can thank Scott Cawthon of Five Nights At Freddy's for making this cheap tactic into the indie horror game standard for the last 10+ years.
>>719120474
That is supposed to be fun, not scary.
Also it looks more menacing than a literal toy.
"Horror" games do not scare anybody except for kids. It is not supposed to scare adults it is just a dark genre lol.