>>723594925
It isn't that Shepard is bigger than the IP, it isn't that no ME game can be made that doesn't involve Shepard, or a character related to Shepard, although Bioware is set to turn Liara into Gandalf the Blue and insert her everywhere.
The issue is that Bioware has consistently, failed to introduce long lasting casts and protagonists, to carry their own game, let alone a sequel, although all they really need to do is carry one game to the next. Hawke and co, failed to carry DA, Inquisitor and co. failed to carry DA:I, uh ... what was the Andromeda guy called? I forgot him. He failed to carry ME:A, Anthem guy failed to carry Anthem, trannyguard failed to carry DA:tV.
You may ask, well, why is that in any way important? If the gameplay is good and the story is good, people will buy and play it, right? You see, if Bioware is known for making character centered games, the characters need to be good, they are what carry the games in between, see how the OT cast has carried ME for so long. If I hate everyone, which has a good chance of happening in a modern Bioware game, how am I supposed to play this?
People know Shepard and the crew, and they are a welcome fall back, in an occasion where the audience is trained to not like new Bioware protagonists, which by now, after all these failures, it is. Like we said above, it's not that we can't have other characters and protagonists, but this one time, Shepard might be ME's salvation.