>>58134079
Gardevoir's popularity is organic.
Does it get preferential treatment? Yes. But compared to the usual suspects, it's clearly on a step or two down in the priority ladder.
The other thing is that while Gardevoir may get a shitton of merch it's never appearing 24/7 through every single fucking piece of media. It's never constantly put as the center-piece.
Like, look at the recent Dragonite push. Have you ever seen Gardevoir have a moment like that? There's not been.
Gardevoir is adequately popular, and gets adequate preferential treatment. This is how shilling should be like.