>>11941972
Sega had a really good 1992 and 1993 in the West, so Sega of America smelled the money and ordered close to 5 million more Genesis than they could sell. Because they didn't want to get called out on this mistake they continued supporting the Genesis until 1997, absolutely failing to market the Saturn properly. 32X and later first-party games on Genesis were part of this. The Saturn had an equal or lesser marketing budget than Genesis for its entire run in the United States, with the Genesis' sales declining every year the Saturn was out. The last year of Genesis sales, Sega spent the Saturn's entire marketing budget to sell about 60,000~ consoles, on clearance. The 32X was $25.
In Japan, Saturn was marketed as Sega's primary console and had hit games in all major genres. It would come in second place to PS1 there, but outside of Japan it never had a chance. Sega would have been better off translating the games with limited English ability and just shipping direct to retailers in a box, SoA sabotaged them that bad.
There is no answer for the failure of the Saturn that is more accurate than, "Mass hysteria took hold at the Sega of America offices, leading to them thinking 8 year old hardware with a 7 MHZ processor was better than the cutting edge 3D/ArcadePort/VCD machine." Saturn being bad at 3D, Saturn needing Sonic Xtreme, and Saturn being impossible to develop for are all copes that these clowns came up with to excuse the fact that they were one of the most incompetent teams in the history of software development. People like this guy 100% believe this horseshit:
>>11942010 because former SoA employees spent hundreds and hundreds of hours spouting it to anyone who would listen. If the hardware was so shit, then why did multiple Western and JP studios get gold out of it? If Westerners were too dumb to code on it, how come Traveler's Tales and Lobotomy had 0 problems with it?
SoA's negligence and warehouse full of unsold Genesis killed the company.