>>102347017>this will create awkwardness as popular members will sell out while the less popular ones continue to be on stock, basically creating /#/ but with merch salesThis is, in essence, capitalism dressed in the pseudo-altruistic skin of communism. What is being advocated for here is using popular talents and the fans of those popular talents to subsidize the merch sales of less popular talents under the guise of avoiding "awkwardness" (read: the hurt feelings that come from winners winning and losers losing).
In reality, your emotions are being manipulated into accepting a state of play that is unfair and exploitative for fans generally. The easiest way to determine the cause of something is to look at the motivation structure for the various players.
>CoverZero cons apart from further reputational damage which they seem fine with and pissing off the talents which they similarly seem fine with. This system will necessarily lead to higher merch sales across the board and the best part is that they don't have to figure out how to spin this blatant exploitation as something positive for the fans, that's the talent's job.
>Unpopular TalentsZero cons. Their merch sales increase while basically doing nothing. Their sales are low for a reason so they are unlikely to be inconvenienced by the more difficult sales pitch because they were already failing with the easier pitch.
>Popular TalentsAlmost all cons, pros negligible. There is a slight chance that if the entire pie gets big enough as a result of this strategy that it will result in them getting a bigger piece, but they are the party with the most at risk if the fans balk and the least to gain if the strategy works. They are also the salespeople in the company that are actually effective so making the pitch more difficult harms them disproportionately. They're the ones who have to figure out how to spin dogshit into gold. The pitch that has always worked with merch is that you're supporting your oshi and getting a token of their appreciation for that. What is the pitch now? "Roll the gacha to find out if you supported your oshi or wasted your money"? Not compelling.
>FansWe're the ones really getting fucked here. Acrylic stand shit is basically just a donation. Nobody needs that garbage and if you really want it you don't need to pay Cover's exorbitant prices. You buy that trash specifically to support your oshi. Suppose YouTube implemented a system where, when you send a Superchat, there's a 98.5% chance that the money goes to someone other than the chuuba you're watching. This is basically that. I can't wait to have a bunch of acrylic stands on my shelf reminding me of how much money Cover stole from my oshi (and me) and gave it to someone who didn't earn it and doesn't deserve it.