>Why have we made the decision to evolve our name?

>In response to the ongoing global conversation on racial equality, Plantation and Maison Ferrand acknowledge the potentially hurtful connotation associated with the word “plantation,” particularly due to its connection with darker historical realities.

Has anyone tried the new Plantaray rum? Does it taste the same? Was this change even warranted, is the word plantation inherently negative?

in the context of the southern states in the US it's got baggage. I think in general the connotations in the caribbean are different because slaves there were simply worked until they keeled over and literally died, whereas the ones in the US were often used as household servants when they got too old to toil in the fields productively. so the lore of whippings and rapes and so on, that got passed down from generation to generation in the US, aren't really a thing in the caribbean

>>21476744
>slaves there were simply worked until they keeled over and literally died
i mean, that's still not something you'd want to be naming a product after.

>>21476744
But aren't there plantations that didn't use slaves? Why is the word only associated with slavery?

I thought plantation just meant any intensive farming operation that hires a lot of farmhand workers. There are still plantations today that I'm sure pay fair wages and have good working conditions.

>>21476796
>I thought plantation just meant any intensive farming operation
specifically a plantation is a farm with cash crops instead of food crops.
they've been associated with slavery since ancient rome.

>>21476796
There were black homesteaders, there were plantations with paid labor, and there were white sharecroppers, but these were edge cases, when people say "plantation" in the context of the US they mean a large southern (slave state) farming operation powered by black enslaved laborers, just like how when they say "homesteaders" people today generally picture whites, southern agriculture could not have existed in the form that it did, without large scale enslavement

This is so dumb and plantations really weren’t all that bad and theoretically they never left and instead of living on the plantation for free (other than you’re work) you are now both working and paying rent to live on an enormous plantation, of sorts.
>b-b-but muh whippings and yes massa??
Step out of line in the modern day plantation and you still get whipped by your master

>>21476726 (OP)
I keep a bottle of plantation around and keep on refilling it out of spite

also slavery was brought to the US colonies due to blacks complaining about other black indentured servants running away.

as usual blacks blame whites for their own problems

https://en.wikipedia.org/wiki/John_Casor

>>21476841
>actually, it wasn't bad, because there are still places were humans get abused, and also the south fought against reconstruction so plantations and slavery morphed into plantations and indentured servitude
What are you even arguing here?

>>21476851
Im arguing that we’re arguably more so slaves now than we were back then and that it isn’t only blacks.

>>21476851
It clearly wasn't that bad because slavery is alive and well in Africa so being anti-slavery is being Eurocentric and saying that European culture is superior to African culture.

are they gonna rename cotton too? nobody fucking cared what this rum was called until the company marketer put out a press release. now every idiot will talk about the new faggy name for their shitty rum and activists will run out to buy it. this is marketing 101 and 4chan always falls for it.

>>21476860
True. Slavery is an ancient custom practiced by indigenous Africans. Applying our Western moral standards to them by saying slavery is inherently bad is a form of cultural imperialism. We should be more accepting and learn from their native folkways.

>>21476858
>>21476860
Are you able to pause the race war that's raging in your head 24/7 and just look at this from a rational, numbers-based point of view?

Imagine you've got a brand of premium booze, and you want to sell more of it. Understand that, at least today, normal people have a negative view of slavery, it's pretty simple actually and it doesn't mean kill whitey, like how you're thinking. They just want to sell rum without touching on touchy subjects.

So picking a name that doesn't make people think about whippings and lynchings is good for business. Again, no white people have to be killed for this brand to succeed. It's just a word. You conservatives are all about facts and logic, aren't you?

>>21476876
I never thought about slavery and whippings when I heard the word plantation. I only thought about fields of sugar cane. It's strange that you have this association so strongly, where did it come from? Was there some recent blaxploitation movie called "Plantation" or something?

>>21476883
I grew up in the US, where most people think this way

>>21476876
How about they pick a name that isn't absolute retarded shit?
Plantaray?
What the fuck is Plantaray?
It sounds like Manta Ray.
Is there fish in this shit?
What a stupid fucking name.

I'd rather natter on about slavery and shit because at least it's a funny discussion, because at the end of the day if we have to look at this shit factually, then all I can factually say is THE NAME IS DUMB
You fucking spook.

>>21476892
I don't think the new name is very good and the old name never dissuaded me from buying the rum, but I understand where they're coming from because I live most of my life in the meatspace and not some online self-radicalization chamber where I only see stuff designed to make me angry

I probably would have gone for something with "sugar" in the name, everyone likes sugar

>>21476891
I grew up in the US and the word "plantation" never had the slavery connotation. It only makes me think of tobacco or something

>>21476876
This will hurt sales more than boost them and that guy hardly sounds conservative

>>21476726 (OP)
>the ongoing global conversation

>>21476901
You probably don't read much American literature. Assuming you read books at all.

>>21476876
>plantation
>premium
what

>>21476892
>What the fuck is Plantaray?
a knockoff of the name Tanqueray

>>21476911
Well either way, I'm sure the average American doesn't immediately think of slavery with plantations neither. It sounds like something only a brainwashed college liberal would get hung up on.

Surely they can come up with a bitter name than that? It doesn’t sound any sort of premium now sounds like a creature from splatoon or some shit

>>21476905
Came to post this. What the fuck are they even talking about? Its the same shit from what? 6+ years ago about removing Aunt Jemima and Uncle Ben and the Indian woman from land o lakes. Big talk about diversity and conversations about race while telling blacks and indians to fuck right off. I think even Newman's Own stopped doing the "dressed up" Newman on the labels because a white guy wearing a Sombrero might be viewed as racially insensitive by some white liberal who doesn't consume the product anyway.

>>21476917
Do you know any black people? I mean in real life?

>>21476926
I do and they take offense to whatever is convenient to at the time. Most of them anyhow. My best friend is black but he’s one of those based blacks that listens to screamo and the postal service and plays street fighter

>>21476930

so.. your a gay couple?

>>21476926
Lol no, not really. I try to live in areas where there's not a lot of blacks, they tend to bring down the neighborhood with high crime rates and drugs. I've met some professional and very nice blacks, I don't have anything against them personally.

>>21476939
Next time you hare having a drink with one of the good kind of blacks, ask them to just free-associate a few words. You say a word, he says what pops into his head. Don't show your hand, be like "baseball", "corn", "barbecue", etc. Then see what he says to "plantation". I'll bet it will be interesting for you.

>>21476930
>Some of my best friends are black!

Tune in tomorrow for

>I know her, she goes to my school!

Followed soon by

>My uncle works for Nintendo

>>21476726 (OP)
it's like aoe3de changing "plantations" to "estates" and "colonial age" to "commerce age"
how does historical revisionism help racism? are kids eventually never going to learn about history?

>>21477099
Books are a much better way to learn about history than liquor bottles, but I notice you're too busy banning those to read anything whatsoever, which is probably why you're turning to liquor to "learn history"

>>21476744
Does the Caribbean have bucks?

>>21477106
okay
how does historical revisionism help against racism?

>>21476726 (OP)
>due to its connection with darker historical realities
>"darker"

>>21477121
They're just trying to sell liquor you sperg, renaming a rum is not white genocide

>>21477129
oh, you're just a schizo, got it

>>21477129
You sounds more ridiculous than he does by a long shot and you’re exaggerating and stretching words a hell of a lot more

>established in 1999
>name was not a problem for the first 25 years of its existence
>suddenly it becomes a problem 160 years after usa abolished slavery
Anyways the real outrage is the name "plantaray". Sounds absolutely retarded.

>>21477099
>are kids eventually never going to learn about history?
of course not, that would require paying attention in school or parents caring about their children's education.

>>21476869

>>21476892
trvke, they should've renamed it Encomienda

>>21476726 (OP)
The change is retarded and fucked up everything, I work the retail side. Same product, different name, fucks up the POS system. I'm a fan of Plantation and will probably continue to recommend and drink it but the execs for this are retarded, consumers and retailers genuinely dont care and if anything it just confuses everyone. Here's a Nazi Hi Power at my liquor store for laughs

>>21476726 (OP)
Another brand fallen to the woke mind virus. I will be avoiding this (Diageo?) brand in the future.

>>21477124
Check out the nefffertitties

>>21476836
and blacks were better off as slaves over what they've turned into ... somehow

>>21477132
>>21477134
>samefaggimg this hard

>>21477332
you're pathetic

>>21477342
no u

>>21476726 (OP)
It tastes the same

In a historical sense a Plantation is any farm that participated in buck breaking as explained by Brother Tariq

In an effort to start a conversation about our unforgiveable past and present as evil white people, I suggest changing the name to House Nigger Liquor. It rhymes and makes it clear that we only want our ebony-skinned superiors to buy our swill.

white people:
>uh actually I'm not responsible for anything that happened 150 years ago so even talking about it is white genocide!

also white people:
>actually a white guy invented airplanes and my ancestors are from somewhere within a 1000 mile radius of where his ancestors came from so actually that means I invented airplanes, checkmate brownoids!

>>21476809
thats because every culture used slaves until Whites forced the world to stop

>>21478120
all that I did that was good was for the glory of God
all that I did that was bad was the devil working through me

They are changing Mount Gay rum to Mount Homosexual rum...so I guess this an industry wide thing going on

>>21478120
if we have to take the blame then fuck you we're also taking the credit.

>>21478161
Good. I never asked for anything more or anything less than complete honesty

I like the Adolf Hitler Rise Rum, known as AH Riise.

>>21476726 (OP)
Never have I once bought alcohol and felt like I should think about slavery or social justice. I've had maybe 5 or 6 bottles of their stuff and it's always good, especially the stiggin's pineapple.

I wondered why they changed their name and now I know it's because they are retarded. I doubt they even had social pressure to do it and they probably just have some leftwing idiot in charge of operations that is obsessed with social media and wanted to virtue signal.

>>21476726 (OP)
Likely a pack of negros found the word plantantion offensive as a referance to slavery

>>21478712
it's a big enough and old enough brand that this is highly unlikely to be something they did on a whim, usually the parent company hires a mega expensive market data firm and they crunch some numbers

do you realize that other consumers exist besides rightwing reactionaries like yourself, and caricature hippie "nuclear weapons free zone" reed women's studies majors, and that maybe those other consumers' disposable income is worth something if you're a corpo shilling ethanol mixed with water?

>>21476726 (OP)
>Our liquor is selling like shit, what do we do?
>Oh I know, let's change the brand name but do it in the most hamfisted way imaginable
Hope it sells even worse.

>>21478142
Moumt fairy might be more culturally aplropriate

>>21478723
It's always funny when people think I am __ political party because I shit on the opposite political party

Also makes me a little existential that people like you exist and perpetuate the global intelligence recession

Mount fairy gay seems like good place for them a ski mountain

>>21478731
What political party do you think I think you're a member of? I don't remember saying anything about that, Mr. High IQ

>Plantaray
The fuck is that, a pokemon creature? Actually someone look it up it probably is, this would spark a pretty funny lawsuit with Nintendo.

this board must be quite young to not remember the plantation wedding internet arguments from the 2010s, I always thought this board skewed older relative to other blue boards but maybe not anymore

>>21476726 (OP)
>the ongoing global conversation on racial equality
The conversation is winding down. There is now silent consensus agreement racial differences are real, and the ongoing conversation on supposed equality is mere sophistry over which races are more equal than others.

Not sure how that relates to food and cooking, though.

>>21478731
Its 2025 and you haven't outgrown political parties, explain yourself

>>21478758
bro is so programmed to partake in political party bickering that he brings it up unsolicited just so he can announce he's not into political party bickering

probably the kind of guy who attends heterosexual pride events and casually mentions it to other guys at bars. you know just in case they were wondering his sexual orientation

>>21478775
Maybe some homo pride parades

>>21476851
it's just another timmy that gets very upset anytime he's reminded that his people did bad things in the past.

>>21478729
Fairies are for mounting

>>21476809
>specifically a plantation is a farm with cash crops instead of food crops.
I thought it was specifically a large scale farm for only one kind of crop. Like technically most of the corn farms in the US are plantations.

>>21477106
>say you're not anti white
>post list of books which are explicitly anti white propaganda written by notorious race grifters
This is why we don't trust leftists

>>21478786
Everyone does bad shit, white people are just the only ones ever made to feel guilty about it.

>>21478920
>someone writes a book about how black people got a raw deal
>reeeee this is anti-white!
Quick ban them all before anyone finds out about actual history. Then bitch about a rum brand changing its name "erasing history" so nobody notices.

>>21476726 (OP)
I thought plantation was just a synonym for farming field. At least in my language it is

>>21478936
They got a better deal from whites than any other race would have given them, certainly a better deal than Arabs gave the slaves they owned

>>21478977
So then you shouldn't mind letting them write books then, right?

>>21478953
Yes, but to the anti-imperialist imperialist (or, the imperialist anti-imperialist), it refers to a point in their peculiar history when they pursued freedom for all... except for the slaves that made their lives easier, at least until they drafted a law called the 13th amendment that says only the Government could own slaves, which was genuinely a good thing just out of principle. Curiously, they never repealed the amendment that nullifies the Monopoly of Force that every Government is inherently built upon, which is one of ten they wrote when first establishing their Government... but I digress. To placate this culture, Maison Ferrand changed the name of their flagship "rum" ethanol formulation, so as they would no longer be reminded of how much of a hypocritical lie the concept of a "free country" will always be. Of course, nobody involved will ever describe it in those terms, and instead hem about "racial equality" being the catalyst for their decision. And they need this culture's money, since they've also crafted a law that protects the sale of the drug ethanol throughout its fifty (officially recognized) regional sub-states, after a relatively brief period where the drug was banned that ended with the culture propagandizing the experiment as having no merit behind it.

TL;DR - The 21st amendment was a mistake.

>>21478912
scale has nothing to do with it, but most plantations are indeed large scale these days for maximum profit.
>Like technically most of the corn farms in the US are plantations.
no those are still food and feed crops, so they're not plantations.

if nobody ate corn and we only grew it for, say, ethanol then it would be a plantation.

>>21477204
>unloaded
That thing's much more likely to get you killed than to help you in any way.

>>21479003
Most 'gros cant read let alone writs

>>21479115
>writs
and neither can you lmao

>>21476726 (OP)
I like to drink.

>>21476796
"Plantation life" in Hawaii has much better connotations where you lived in a company town and worked on a pineapple farm. It's generally much more recent, up until the 60s or 70s so well within living memory. Many of the people that grew up in that life had fond memories of it.

>>21476869
Welcome to /ck/
Something like half of these threads only exist because corporate shills have figured out it's a good place for 'viral marketing'

>>21479358
Too bad, because the country that colonized the islands feels guilty about its past of failing to live up to the impossible standard of being a "free country," which it will continue to do so while enforcing its culture that says trying to enforce your culture on others is bad.

>should we feel guilty about treating humans like livestock?
>no, it is the collegecuck wokes who are wrong!

>>21480097
>>should we feel guilty about treating humans like livestock?
Evidently not, if the 13th amendment has something to say about it.

>>21476726 (OP)
Pathetic virtue signaling

>>21480105
That's how you appease eleutheromaniacs, yes.

>>21480097
>plantations automatically mean slavery nooooo we can't say that word!!

Firstly, everyone who was a slave owner or who was a slave in Barbados is long dead. So no, no one should feel guilty about life from 191 years ago. https://barbadosghs.weebly.com/post-emancipation.html

The West Indies Rum Distillery (Plantation Rum) was founded in 1893, 59 years after slavery was abolished in Barbados. https://www.businessbarbados.com/articles/west-indies-rum-distillery

So this is purely virtue signalling. It's possible that the plantation used for the distillery was previously a slave-based plantation, but that's irrelevant because it would have changed before the distillery was founded. Avoiding a normal agricultural word doesn't provide any kind of merit. Are all the dead slaves of two centuries ago going to roll over in their graves and transcend from limbo to the heavens, as if everything bad done to them was undone, because a fucking liquor bottle tries to prevent the possibility of people having a thought that links rum to slavery?

>>21480097
No because it happened over a hundred years ago, most of the slave traders were Jewish, and few whites could afford to own them. Should every black be forced to take responsibility for the black on white crime rate? That at least is something still happening today.

>>21477099
>it's like aoe3de changing "plantations" to "estates" and "colonial age" to "commerce age"
The changes in AOE3 make sense because not all countries had slavery (thus estates is broader like plantation and may include places like Mexico which used labor-heavy estates but technically not slavery - it was more like serfdom).

As for colonial age, not all countries had colonies, either, and colonial age is a made up term anyway. Age of Exploration is the historical term.

>>21480093
That's the other point, the only people who would come up with the ideal of a "free society" are whites. Every other race is either not intelligent enough to have any kind of functioning government or they're hive minded to the point where freedom is anathema to all but the most rebellious of them.

>>21480227
What the fuck are you talking about?

>>21480216
>most of the slave traders were Jewish
you incels keep saying that but i've never seen any proof. that one image is not proof.

>>21480227
>Europeans are the only people to have invented an unrealistic standard for society that not even they could put into genuine practice
Is that so?

>>21479083
>implying that's my carry gun
>implying he didn't unload it before pulling it out just for the picture

>>21481499
It looks to be a defensive weapon in a liquor store

Why does a brand making its own decisions that it thinks will help them sell more products make people here so mad?

>>21476876
>You conservatives are all about facts and logic, aren't you?
Fact is that no-one ever thought "I'm not buying this rum because of the name" before. Just like no-one ever has problems ordering a "Negroni" at a bar.

>>21478912
>most of the corn farms in the US are plantations.
no they are not. you can not farm corn in the same field every year or the soil gets depleted. typically farmers here do one year snoybeans one year corn. sometimes you can get away with 2 years corn.

>>21482133
Never heard of fertilizer?

>>21482120
There's only one negroni, and it's not trademarked. There's no shortage of good rums.

There is a wine that I like, that I would get more often, except the name kind of icks me out. No real rational reason for it but if there's another wine like it, that doesn't ick me out, I'll get that one.

Rum is a competitive market, and you aren't the only customer. Go ahead and petition Trump to bully them into changing it back, he might take you up on it, just need to vote against your own interests again :)

>>21482053
Because /ck/ fails the breakfast question every single time

>>21482153
>voting for people who openly hate me so they can fund benefits exclusively for nonwhites, keep as many deranged druggies on the street as possible, and violate the rights of anyone who thinks or looks like me is "voting in my interests"
Chug bleach, no working class white from CA is falling for that bullshit. We're not idiots, we just know you're evil hypocrites who want us dead, so we want the same for you faggot.

>>21482271
most benefits are claimed by whites, dipshit. You should do some research before yapping on the internet.

>>21482271
>rum thread
>turner diaries greentext fantasies
Unhinged reaction but I suppose I was egging you on.

>>21476876
Even if you don't care about the culture war aspect renaming something that has an established brand is always unpopular because the majority of people don't like change. Its just that simple.

>>21482271
>>voting for people who openly hate me so they can fund benefits exclusively for nonwhites
but enough about trump

>>21482271
Agreed, voting to be reserved for the political Elite and should've been since this country's inception.

>>21482053
It literally will ruin the company bro, you hate to see it.

>>21482381
Liquor companies (drug dealers in all but legal designation) deserve to be ruined. The 21st amendment was a mistake.

>>21482386
You couldn't be more like a bot, in terms of how soulless you are, but the thing that gives away that you're not a bot is the severe unabating mental illness. You ha have nothing else in your head. We've all read or at least brushed on your excruciating garbled diatribes. You have very little to say.

>>21482391
>You have very little to say
Is that what you got from >>21479016?

>>21482411
I'm not fucking talking to you, you're a fucking lunatic. Probably the biggest one on the board which is saying something given the weebs, vegan and trannies

>>21482277
>>21482274
Again, no one but cucks already on board buy your bullshit. Kill yourselves.

>>21482421
>I'm not fucking talking to you
Then who? You're replying to my post, aren't you?
>you're a fucking lunatic
I'm still waiting for the part where you say I'm wrong.
>Probably the biggest one on the board which is saying something given the weebs, vegan[s] and trannies
Interesting. I'm categorically more of a lunatic than someone who wishes to alter their body, at great medical risk, in pursuit of a delusion?

>>21482445
Hating alcohol is brownoid behavior

>>21482452
I can tell you from first-hand experience, that's not an absolute.

>>21482452

>>21482468
>>21482461
Mormons are spiritually brown like all Christfags

>>21482472
Good thing I'm not a Mormon, then.

Alcohol is poison. This thread is proof of that.

>>21482452
he most likely is brown. he's admitted he's not even from the US. stop engaging with him, he's been doing this moralfagging act against alcohol for years now.

>>21482598
The "I'm not even from the US (I just happen to have extremely US-specific opinions on this US-related topic)" line is a typical troll argument to evade accusations against "people like you", it's like the people who claim to not be in a political party and make glib hand-waves about the two party system after posting an extremely detailed hot take on an extremely partisan US policy disagreement that shows a clear bias towards one of those two parties

>>21482598
>he's admitted he's not even from the US
Who are you talking about?
>>21482608
>"I'm not even from the US (I just happen to have extremely US-specific opinions on this US-related topic)"
Is not something I ever said, no.

dang

>>21476726 (OP)
>potentially hurtful connotation associated with the word
They don't give a fuck, nor does anyone else.
This is purely a PR stunt rebrand to make themselves relevant.

>>21483118
What are you talking about you schizo. You don't think corporations have feelings? Corpos are people! SCOTUS said so!

>>21482141
Crop rotation is still prudent, even with fertilizer.

>>21483118
>This is purely a PR stunt rebrand to make the Americans, who constitutionally protect their ethanol abuse, feel better by not being reminded that they were never the perfect "free country" their founders promised they'd be
Fixed.

>>21483203
You are right, this country has never been free enough. But it has been getting worse, over time. We need to repeal the controlled substances act.

>>21483431
>this country has never been free enough
And it never will be, because to maintain the existence of a "country" means to control the actions of at least many of the citizens.
>We need to repeal the
21st amendment, yes, along with any law that allows people outside the Elite to vote.

>>21483449
LMAO the elites you worship would happily kill you to make an extra dollar, you are such an obviously brown slave cuck.

>>21483678
>the elites you worship
Who? The ones in Power in my country are still floundering to protect that failed "democracy" experiment.

>>21476726 (OP)
A plantation is literally just a type of farm; has no intrinsic connection with slavery.

>>21483714
very racist post anon black people INVENTED farms

>>21483714
Unless you're in a country that lives in perpetual shame of being a country, because being a country requires some level of subjugation.

>>21476726 (OP)
I bought a bottle of that stuff a couple years ago and I have to say, it's not that good. I don't like the taste that much. Don't give a fuck about the rebrand, I would probably never have bought another bottle anyway