>>21481380 (OP)
Because they're trying to tell these candies.
This is a brutal example of how global popularity can be manufactured in current year. These were only invented a few years ago, yet supposedly instantly found worldwide fame.
Why do you feel they're famous? Probably because you've seen social media accounts mentioning them a lot.
What happened was they paid a ton of social media accounts to talk about their chocolates at the same time. This created the impression that they're popular, which convinced some people to buy into it, which led to more social media posts that further amplified its popularity. Thus, the initially manufactured popularity resulted in real popularity and sales revenue.
This is why they're called "influencers" - their role is to amplify the influence of whoever pays them to break into mass global awareness. The line between reality and marketing is basically nonexistent and you just can't trust anything that becomes newly popular anymore. It's almost trivial to make something "popular" just by paying people on social media to talk about it, and any "big new thing" (whether a product, political shit, meme, etc) can easily just be the result of paid activities.
