>>149666017
The actual lego studies in the 2000s showed something else. Roughly in-line with the realisation that League of Legends had over the character preferences of their female playerbase.
Men play men, monsters and women. Women heavily favor women they can see themselves in, they obviously have to be somehow pretty.
Lego solved it by introducing brick characters which weren't just that symbolic "human". LoL solved it by cutting the monster and male characters for waifus.
Anime/manga never had issue with female audience and it's fairly obvious when you realise that any female anime character is going to be pretty by human standards. Even the in-story ugly ones.
On the topic of Toil & Trouble I agree with the anon who said this show would only be popular with guys.
The witch MC looks dorky, so she's perfectly fine for a male audience, but outside of this concept
>>149667055, she does not at all fit the female self-insert fantasy that we see dominates female preferences. She's got too big of a nose, her hair is genuinely rough and she lives like
>>149666146.
Compare that with her successful female characters. PPG girls are cute, pretty, perfectly symmetric, etc. and live in a tidy room. The ponies are the same. All of Mane 6 look pretty (to say it lightly) with no real blemishes, they also live in rooms that are tidy and nice, even if they can make a mess of it.
Same thing with Kpop stans. They don't look up to great singers/dancers with crooked or large noses, overly squinty eyes or unibrows. No, it's perfection that, at least these market researches seem to suggest, they self-insert into.
For better or worse, Lauren might really have do some introspection and stick to the way anime does it. Yes, your feMC can be an action tomboy, or a turbo-nerd, or a dissheveled mess... but she has to be 9+/10 while doing it to get the kids to listen and use them as their role models.