>>149841201
Unfortunately, I think it simply lacks a certain brand recognition. Every normie knows what Disney is, not every normie knows what Dreamworks is. It's not a big name like Frozen or Toy Story or what have you. Also it's a heist movie, not a character driven movie. In heist movies, you don't need the entire cast to have super developed backstories or more three-dimensional motivation. Wolf is arguably the only character in the entire movie with a bit of depth, and even that is pretty shallow. Diane and Kitty have some depth hinted at, but nothing really explored. Most of the characters are just props, used only for gags and set pieces. That's kinda fine, it comes with the tone of the film they were going for, but a lack of character development and a lack of more fleshed out characters is still a knock against the movie.
Then again, Dogman is a "literally who?" type of movie, and it still made 3x its budget back. So maybe The Bad Guys 2 did just launch at a bad time? I'm hoping China and the coming weeks can drag it to the 160 million mark so they at least make 1 more film. While I enjoy the tone and the sophisticated-stupid vibe the movie is going for, it doesn't seem like there's really a market there for this kind of thing.