Thread 106229236

How does advertising make so much money?

Everyone knows influencers are scam peddlers and nobody clicks on ads. If you pay jewgle to host your onahole factory ad how do you know anyone ever sees it and they're not just pocketing your money?

>>106229236 (OP)
You don’t, but since everyone is already doing it, you have to do it too. The consequences of questioning the advertising industries viability aren’t worth dealing with. It’s the same sort of mentality as with national debt. Just hope it goes away or doesn’t cause any problems

>>106229254
>The consequences of questioning the advertising industries viability aren’t worth dealing with
w-what consequences

>>106229236 (OP)
>How does advertising make so much money?
the foundation of marketing is creating a perception
theres a quasi dogma that if you create the perception that somehitng is indispensable people will act as such

this kinda works, but its the idea of a fad
people quickly see through, marketingroids follow a grossly oversimplified version of reality

>>106229236 (OP)
I first heard this theory in relation to prescription drug ads. But considering the stark contrast between how much effort companies like Google make to push their ads vs. how little effort they make to target them, I think it applies to all advertising.

Advertising is not intended to affect consumer behavior. Studies have repeatedly shown that it doesn't. Advertising is political bribery. It allows advertisers to demand censorship and reach manipulation under the threat of pulling their ad revenue.

>>106229236 (OP)
>Everyone knows influencers are scam peddlers and nobody clicks on ads.
man i wish that was true
but no
normies actually enjoy and WANT ads
its insane but if your site doesn't have ads they don't think its legit

>>106229236 (OP)
yeah feels completely fake and gay that all the biggest companies are just ad distributors

>>106229236 (OP)
I think the point is not that you directly interact with a particular ad but that if you see, for example, an ad for a particular cat food, and 2 years later you end up getting a cat, you're more likely to buy that particular cat food because you saw the advertisements.
It's Insidious and it weaves its way through every possible aspect of life.

>>106229310
The collapse of the numerous industries that survive solely off advertising revenue (i.e. Google, Facebook, e.t.c), alongside all the data harvesting operations that are only viable because advertisers will pay for it (I also don’t get this, i can’t see it being worth the amount they’re paying for, diminishing return and not-what. My best guess is it lets them claim they’re doing something to increase ad efficacy). It’d result in the rapid splintering of the commercial internet. I think it’d be great, but people aren’t going to fuck with their own source of revenue.

>>106229236 (OP)
>Everyone knows influencers are scam peddlers and nobody clicks on ads.
>"Everyone"
>"nobody"
Proofs?
Serious question.

>>106230119
How the fuck do you quantify that though? Nobodies waiting 2 years to see results, and in that time so many things could’ve occurred to cause that purchase that there’s no reasonable way to make the connection in anything other than “well in theory it could happen”. There is a reason that it’s all moving to influencer types, and it’s because traditional advertising is no longer trusted by most. So they’ve shifted to incentivising people with a life outside of advertising, to “spend” their own audiences trust in them for cash. It’s not going to last, we can already see the trend towards people skipping sponsorships, assuming anything promoted by an online personality is a scam of some variety, and eventually the advertisers will use up all the goodwill left. If you have to force people to interact with your ads you’ve already lost.

>>106230307
One of the big issues with the adtech industry is how inscrutable it is. We have nothing other than Google, Facebook et al’s word that advertising works reliably. I personally don’t know anybody in my life who has ever bought something based on a traditional ad, or even from something peddled by influencers, but I’m admittedly a shut-in autist. However, other people I’ve asked to list people in their life who have bought based solely on an ad generally struggle to give an example of someone who regularly engaged with advertising.

At its core, the only useful form of advertising is the form that informs people a product exists, so that those that have a use for it are aware of it. This advertising is increasingly not needed as the internet makes word of mouth vastly more effective for good products. However, the constant need to increase profits and sales means advertising now is not about letting people know you exist, but mindraping them into wanting your random slop plastic trash that’s just rebranded AliExpress junk.

In my mind, the entire industry is a grift. Internet advertising is a big circlejerk where everyone except the ad platform gets fucked, and more traditional advertising is used by artist types to gaslight companies into paying for their art projects by dressing them up as marketing.

>>106229236 (OP)
You overestimate the intelligence of the average consumer, anon, there are a fuck ton of people who have no clue what an adblocker is and are happy to watch countless ads on Youtube. Millions more are coming online everyday, particularly in third world countries where the average consumer has an even lower IQ. Just because you personally never see ads and think they don't work on you doesn't mean they don't work on others.

>>106230286
>>106230321
>>106230373
To summarise: Advertising is the root of all evil, it accomplishes little, and serves only to enrich the already wealthy. It is an industry that exists to manipulate the masses, and invade your privacy, to sell you shit you don’t need. Even if you ignore ads, the tech gets used to spy on you, leaks your data and manipulate the public with the same techniques used to get you to watch Disney’s next slopfest. It’s all shit

>>106230405
Average Janes and Joes across countries with heavy TV viewing are conditioned to sit through ads because of commercial breaks.

>>106230373
>At its core, the only useful form of advertising is the form that informs people a product exists
That's what I BELIEVE as well, but I do not know if this is truly the case.

>struggle to give an example of someone who regularly engaged with advertising.
Might be by chance for you and those in connection to you. Surely there are tons of average folks who do engage with ads? It doesn't have to be each person engaging constantly, you need only bombard everyone and the occasional ad will hook a few people at a time, but scale this up to hundreds of millions of viewers and the numbers add up.

>This advertising is increasingly not needed as the internet makes word of mouth vastly more effective for good products.
I do not fully believe this. Have any studies been done to demonstrate this?

>>106230442
Greed and people treating other people poorly are the roots of all evil, in my opinion, observation, and experience.

>it accomplishes little
Doesn't even begin to look that way.

>serves only to enrich the already wealthy
Tell that to all the content creators on youtube that made it big through monetized videos as their channels grew in popularity. You're quite right on the other points after that.

>>106230321
>>106230373
I think its the same cause as most blatantly stupid decisions that corpos make: McKinsey and other consultants whispering shitty advice into their ears. You'd think that CEOs would recognize that their hyper-optimized money making machines are burning billions for no gain, but I guess not. They paid 50 million for that advice, and they're gonna follow it, god damn it!

I could get all conspiratorial about how consulting firms have a vested interest in keeping the current order going, or how they directly benefit because they're consulted by facebook too, but I don't think its anything so hand-rubby.
This is what everyone does, for no reason other than its what everyone else does. It's what they're *supposed* to do. Everyone's goal in business is to get money for doing what is already being done, to be an unnoticed part of the system and keep raking in those six figure checks hoping nobody realizes they aren't adding anything to the organization.

>>106230405
No, I think he's right. As many in this thread have said, I've never seen anybody buy something from an ad either, and the idea of conditioning your customers for future loyalty is the kind of unquantifiable, unreliable, next-quarter's problem bullshit that companies don't care about.

Normies hate it when ads get in the way of their slop. Social forces guide consumption much more than advertising campaigns, and shit like paying big youtubers to talk about the upcoming marvel movie is a far cry from pop-up ads telling you to change your insurance plan.

>>106230548
Perhaps I should’ve been clearer, it accomplishes little of value as a whole. It undoubtedly generates economic value, but so does a Ponzi scheme until it collapses. As for my assertions, they’re my personal opinions, I’m not sure if there are studies on it. Word of mouth is I think provably borne out as more effective by the efforts of advertisers to subvert it and control it by paying people to recommend shit they someone would by word of mouth.

With regards to content creators, they’ve undoubtedly been making out well from this, which really only leaves those paying for ads, and end users as the ones getting fucked, excepting the more broad negative effects of having your income reliant on unstable and schizophrenic advertising guidelines. Influencer types it’s hard to say, it’s not easy to say that they’re being used, cause they’re essentially trading trust for money, and the monetary value of trust is very vague. I do feel a lot of them are being taken advantage of thanks to their own stupidity and lack of research on shit they decide to promote.

>>106230670
>I've never seen anybody buy something from an ad either
Then you've been surrounding yourself with decent folk. I've seen a lot of people around me buy shit from ads, be it the new McArteryClogger after seeing it on the side of a bus stop or some fancy vacuum cleaner from a TV ad. Hell, most people only know the latest slopflick is coming out because of ads on Youtube or TV. You're mistaking a small part of the population who you interact with as every single normie, when the sad truth is that the average normie is even more fucked in the head then you could stomach.

>>106230720
Sometimes I swear that like 80% of the world’s population doesn’t actually exist, and it’s all just statistical fuckery. I imagine this feeling is where NPC and normie stem from, even though I’ve never met one in real life

>>106230746
>I imagine this feeling is where NPC and normie stem from, even though I’ve never met one in real life
Trying getting a customer facing job and you will soon realize just how fucking retarded large swathes of the population are.

>>106230720
>be it the new McArteryClogger after seeing it on the side of a bus stop
What do you mean? Did they literally walk by a poster and suddenly go "Hey, I feel like going to McDonalds"?

>>106230788
Yes, almost literally those exact words on multiple occasions
>Oh cool, they have a new [PRODUCT], wanna go and try one with me anon?

>>106230720
My gf was constantly buying little things periodically because of ads. I'm pretty sure lots of clothing she buys is still because of stuff she sees on instagram or something. She started buying slightly less slop when I pointed out a few times how she was regularly buying shit from ads.

>>106230677
>but so does a Ponzi scheme until it collapses
Advertising doesn't collapse. It may change with the decades a bit, but it doesn't die. Bad analogy.

>the efforts of advertisers to subvert it and control it by paying people
That's called "employing shills". Bombarding people with ads alone isn't as effective as good use of paid shills together with ad campaigns, but shills usually are paid by small groups and individuals, as far as I know. Now that I am reminded of this, now I doubt what I was thinking earlier, kek

>they’re essentially trading trust for money
That can work in the short term, and smarter content creators reinvest money in safer ways so they are not at the volatile mercy of advertising trends. But most aren't very smart. I'm curious to see if vtubers are a more reliable career of sorts. I have no interest in getting involved, just a curiosity to observe. Especially east Asian vtubers.

This boomer thread... Ad companies are running massive bot farms and jeets to manufacture a hype on all social media. Only after it got some traction they'll pay influencers and ads.

>>106230880
Most analogies aren’t perfect, it was the first one I thought of. What I was getting at was that it insists upon itself, at least the modern advertising industry does. I am morally opposed to advertising and think it is a net negative societally.

As for shills, they’re just the new tactic, since the old one doesn’t work well. Eventually it’ll erode the value of online word of mouth until it also loses efficacy

Advertising is paying to be relevant, it has nothing to do with trying to sell you something. It's why you can barely tell what ads are even for nowadays, they are just trying to get the brand name in front of your eyes and in your ears.

>>106230442
And it is a system that inevitably eventuates not only in economic, but cultural, “consumerism,” because it can continue to create wealth sufficient to sustain the investment system only by a social habit of consumption extravagantly in excess of mere natural need or even (arguably) natural want. Thus it must dedicate itself not only to fulfilling desire, but to fabricating new desires, prompted by fashion, or by seductive appeals to what 1 John calls “the lust of the eyes”—the high art of which we call “advertising.”
https://firstthings.com/mammon-ascendant/

>>106229236 (OP)
>Everyone knows influencers are scam peddlers and nobody clicks on ads.
That's the secret captain, everyone doesn't.

I wish the whole marketing industry would die.
I don't just mean the companies collapsing, I mean I hope everyone in the industry literally dies.
The world would be a better place.

>>106229236 (OP)
>How does advertising make so much money?
Low interest loans. What they count as profits is nothing but refinancing loans.

I don't quite get advertising for near universal brand stuff like Coke, Pepsi, McDonalds etc. Everyone sees it every day in some form, is that really not enough advertising?
Then again, someone post that Deus Ex Was Right Again image that summarizes that society currently runs on algorithms that advertise lifestyles instead of products or financial decisions.

>>106230950
That still doesn't explain why most websites are unusable now due to pop-up and banner ads taking up 80% of the screen and slowing everything to a halt. The cost vs reward for the companies involved just doesn't add up.

>>106230307
They don't make you fill out a captcha when you click an ad, anon.

>>106233850
>someone post that Deus Ex Was Right Again image
I don't agree with the image in its entirety. Algorithms are increasingly becoming drivers of social movements (lots of new memes end up being whatever old youtube video happens to show up on everyone's feed), but I think many issues like the one OP mentioned are due to companies trying to use tried and true old world strategies in the new world.

The whole selling lifestyles thing is partly true, but products are still very much advertised at the same time. They might not be telling you stats about a new car model, but they are saying "doesn't it look cool?", which is still selling the product itself. This can co-exist with lifestyle selling, if that supposedly cool looking car is presented being driven by a cool-looking cowboy guy or whatever.
This is hardly a new idea. There was some french philosopher guy whose name I cannot remember that talked about this in the 70's.

>>106230797
yeah, women are 80% of consumer spending. The rest is boomers and various other retards. I've seen both my parents and my gf getting stunlocked into oblivion by instagram ads

>>106234386
We are increasingly ruled by algorithms even outside of marketing. Political movements, trends, memes, fashion, all influenced heavily by inscrutable algorithms that aren’t even understood by the people who made them. It’s like the matrix, but not even cool or dystopia, just kind of shitty.

>>106229236 (OP)
Like the stock market, it's all fake but big companies believe it's real, so it is.

>>106230794
You hang out with NPCs.