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Shull and Beato weren't the first to notice the problem. Complaints on social media date back to June, at least, with users posting closeups of odd-looking body parts and questioning YouTube's intentions. Now, after months of rumors in comment sections, the company has finally confirmed it is altering a limited number of videos on YouTube Shorts, the app's short-form video feature.
"We're running an experiment on select YouTube Shorts that uses traditional machine learning technology to unblur, denoise and improve clarity in videos during processing (similar to what a modern smartphone does when you record a video)," said Rene Ritchie, YouTube's head of editorial and creator liaison, in a post on X. "YouTube is always working on ways to provide the best video quality and experience possible, and will continue to take creator and viewer feedback into consideration as we iterate and improve on these features."
YouTube did not respond to the BBC's questions about whether users will be given a choice about AI tweaking their videos.
It's certainly true that modern smartphones come with built-in AI features that can enhance image and video quality. But that's an entirely different affair, according to Samuel Woolley, the Dietrich chair of disinformation studies at the University of Pittsburgh in the US. "You can make decisions about what you want your phone to do, and whether to turn on certain features. What we have here is a company manipulating content from leading users that is then being distributed to a public audience without the consent of the people who produce the videos."