Back then they served as the "grey area" between corpo and indie. But thanks to Gunrun lying his ass till the agencies' death, there is now only 2 options for VTubers: either be a corpo chuuba or not be a corpo chuuba, and no one will believe the "talent freedom" in corpos anymore

This changed the game for corpos because they cannot use that term to boost their PR without suspicious eyes on them, and they will absolutely avoid the policy of letting talents own IP after seeing VShojo collapsed without recovery because they have no assets to do shit. VShojo's biggest selling point has become their own demise, and they want no part of it

The fall of VShojo signals a new era in VTubing community as this means Hololive (or HoloEN in specific) will have no meaningful competitor in Western community, meanwhile Twitch will no longer have VShojo as the monopoly of Twitch VTuber corpo. Small start-ups will have to think twice about contracts so that they themselves don't get in the red and Niji will no longer have to worry about the "retirement home" stealing their livers

There were many big changes in the community, but I believe this is the point that is comparable to key world events like world war that shaped the community into something that we will not recognize, and we need to be ready for that

Let's go back to when VShojo announced kson and Nazuna debuts. Indiefags cheered and believed that VShojo will be the new standard for corpos. At the time, it really looked like it may be able to compete with Holo. /vt/ was filled with vsj+ threads and hoped any big indies join VShojo to become "Hololive killer". 2022 was VShojo year and history records proved that

Fast forward today, things mysteriously changed. They lost 3 members to Mythic last year but eventually fans coped with it and moved on. But in 2025, shit escalated. They fired the ex-Niji who thanked VShojo for saving her, laid off key staff and lost 2 important members, including Zen who is agreed by many people to be one of main VShojo faces and the one who encouraged indies to join the agency the most. The agency did not do something lightly that lost that many people in span of 4 months. And not just the company, fans and the community changed their hype for VShojo too. Now there are barely any positive VShojo threads or threads in general during no-drama days. Hell they don't even beg Nimi and Saba to join VShojo anymore. Suddenly it is fine for indies to stay as indies and discourage them to join their once beloved agency that promotes talent freedom

Their downfall should be studied and you should care, because VShojo is proof that even the company which may have the whitest company traits can become unstable and subject to drastic changes. In the end, there is no true "talent freedom" agency and it is honestly scary to see whether Gunrun can stop this decline or take it further down