>>513683027
Describe the brand.
Its Cracker Barrel. The entire brand is a big corporate restaurant masquerading in the close of homey small town Americana.
So now you get rid of all the homey small town Americana branding and interior design. What is the brand now? Its nothing, its just a corporate restaurant selling oddly old fashioned food in an austere modernist setting.
Its removing all the tradition that made your brand and replacing it with absolutely nothing. Literally soulless.