Academic elites love hip hop and force it on everyone.
It’s exactly the same story with jazz. When jazz first became a thing the masses of Americans hated it and saw it as degenerate, but the high end literati loved it and promoted it to no end.
In the 1940s the CIA launched the Congress for Cultural Freedom, a think-tank designed to channel funds into the anti-Soviet left. They funded artists who appeared "leftist" but were actually anti-Marxist and anti-proletarian. This included propping up hideous and meaningless modern "art" as a means of alienating the working-class from the arts and ensuring art could only be appreciated by pompous cultured elites.
https://www.youtube.com/watch?v=tD49vdreggw
The CIA has been behind the rise of rap for this exact same reason. Hip hop is primarily an anti-working class genre of "music" made by the black lumpenproletariat AKA the criminal underclass. Marx pointed out how the lumpen are an adversary of the genuine working-class, used by the elite to offset class struggle. The lumpen in no way threaten the power of cultured elites, hence why they use the lumpen as a substitute revolutionary subject. The Ivory Tower loves hip hop for this exact reason: they push ugly lumpen music to demoralize and alienate the working-class from the arts. Rap is disoriented, promotes elite values and creates a sense of nihilism in its listeners. When you are surrounded by ugly you see the world as nothing but ugliness and lose all faith in your fellow man.
Rappers and hip hop producers now get their albums hailed as the greatest ever made, have music theory books written about them with their "music" taught in universities and win loads of awards. Artists who make music that speaks to the values of the proletariat don’t get anything close to those levels of accolades.