Sonic is a 90s kids domain, he's been a joke ever since. This is because of Japanese influence making it autistic with things like space salamanders being the prototype for Vegeta. In any case, 00s Sonic fans don't get the brand because they like a weird autistic imitation of what it was when it was actually respected and popular, not a niche b-tier gaming icon who's mostly made fun of.
Certain aspects work, it's why you see cute girl characters and Shadow show up in other shit, but as a whole, not really.