Objectively how much money Mortis even receives from sales? I'm under impression he is getting something like 50% while other 50% goes to Fangamer. + feels like Mortis already got paycheck ahead of release from Fangamer around remake announcement, since it's Fangamer who approached Mortis about remake.
So as it is, it's mostly Fangamer's interest to sell the game, so they can break even and sell merch alongside it. They notified Toby and Nightmargin to make soundtrack ( probably out of some obligations ) and they were the one to advertise and talk about it publicly. Mortis did loke 1 stream on announcement and 1 appearance during indie game presentations. No one even made an interview with Mortis to knowledge. All interviews are with project lead from Fangamer.
So as it stands, failure to advertise is Fangamer's failure, not Mortis or Toby's, because they're the once that needed it the most.