>>149228118
Stan Lee emphasised that Marvel was the world outside your window and fans praised "realistic" storylines. Peter Parker facing troubles or being misunderstood by JJJ. Even early FF had a story where Reed lost their money investing. Teams had PR issues and stuff. The politics thing has always been in there. Bill Mantlo Hulk had Hulk shouting at an Israeli superhero and she cries while holding a Palestinian.
Writers wanted to elevate their comics by inserting [issue of the day] in there. Sometimes clumsily. AIDS was a big issue.