>>2803093 (OP)I live in Switzerland and love many things about the place, but it’s hard to offer specific recommendations without more information about the kinds of things you like and would like to see. And although there is much that is wonderful about this country, I’ve always felt that it’s a little overrated as a tourist destination—it’s clean and safe and in many places beautiful, and it has the best transit system in Europe by light years, but it’s also very, very expensive, arguably somewhat boring, and although our mountains are pretty and accessible, we haven’t got much in the way of true wilderness. Our natural-beauty areas are too landscaped and developed for a lot of /out/ types, even if we can offer scenic hikes and nice lake views. And our neighbors all have better food than we do, apart from Germany, which is at least as bad but costs half as much, and Austria, which is also not a gourmet destination but has good cafés.
Among Swiss cities, Luzern and Lausanne (not the same place!), are arguably our heaviest hitters for tourism. Much nicer for a visitor than, for example, Zürich or Geneva. Luzern is locally regarded as overtouristed, but you probably won’t notice. Good for boat trips on the big lake, walking around a cute little old city, and an easy trip up a mointain in a gondola. Lausanne is great for lakefront. The little cities of Ticino, the one Italian-majority canton, are also really nice, with either Lugano or Locarno having a lot to offer.
When it comes to alpine destinations, it depends on the season and personal preferences. The Lauterbrunnen area in the Bernese Oberland is beloved by tourists, for good reason (it is otherworldly in its natural beauty), but locals are jaded and unfriendly, and it’s incredibly touristy. My favorite mountain towns are in canton Bern and Canton Graubünden, but which are best depends on what you want to do.
If this is a serious inquiry I am happy to share additional thoughts.